What is a video podcast?
A video podcast is a type of podcast that enables the audience to watch the speakers instead of just listening to them. A video podcast significantly increases engagement and reach when compared to an audio podcast. Combining the audio with the visuals of the speakers and their emotions will engage your attendees more than an audio-only podcast.
What are the benefits of hosting a video podcast on Zoho Webinar?
When you host a video podcast as a webinar, you get a powerful format that drives engagement, builds authority, and generates real business results. Zoho Webinar is a flexible platform that can act as a video podcast software with webinar features.
Turn viewers into participants
Traditional podcasts are mostly one-way. People watch or listen, but the interaction ends there. A webinar-style video podcast brings your audience into the conversation. Attendees can ask questions, chat with the presenters, participate in polls, and even talk when the organizers allow them to.
Lead-generation opportunity
Podcasts are great for awareness, but they rarely capture viewer details. Webinars, on the other hand, are built for registrations. You can collect registrations and attendees as leads. You can track the number of attendees, attendance, and engagement during the webinar. This data helps you qualify leads according to your needs.
Simple setup
Using a webinar tool for your podcast makes it easier for you to get started. You don’t need to worry about setting up your camera or microphones, or inviting guests to a studio. With a webinar tool, you can get started with your podcast from the comfort of your own space. Live podcast recording is automatically done for you and you can download to use it on your preferred social media platforms.
How do you start a video podcast?
Choose an interesting subject that you can talk about with some authority.
Find relevant speakers and guests for your podcast.
Prepare the content, questions, and pointers for discussion.
Schedule the podcast in Zoho Webinar.
Send out invites and promote it on your social media channels.
Send a series of reminders to the registrants before the scheduled date.
What are the benefits of a video podcast over an audio podcast?
Video Podcasts unlocks various possibilities for better engagement and reach. Putting a face to the voice fosters trust, and the audience will listen more closely. You can use it on social media, in its entirety for long-form content, or chop it up and repurpose sections of it as short-form content for easy viewing. Video podcasts also enable you to use visual elements such as presentations and other videos to get your point across to the audience. But, to be fair, regular podcasts are great when your audience prefer voice-only storytelling. The best part about video podcasts is that you can repurpose it as an audio-only podcast by downloading the audio alone.
How do you conduct a podcast?
Whether you’re hosting solo episodes, interviewing guests, or running live sessions through a webinar platform, a well-structured approach helps you sound professional while still keeping the conversation authentic and engaging. Here’s a step-by-step approach to conducting a podcast that people will actually want to listen to.
Be clear on the format
Decide what kind of podcast-style session you’re hosting, whether it’s an interview, roundtable, solo storytelling, or even a Q&A session with your audience. Be clear on your format and work towards it.
Read moreSet it up like a podcast, not a typical webinar
Use an external mic and headphones to avoid echoes. Ensure that you’re in a quiet room and that your camera is placed at eye level. This increases the podcast experience for everyone watching. Avoid reading slides or going in with a perfect script. A scripted podcast may feel forced and will negatively impact the experience.
Read morePlan the episode flow
Even casual podcasts need structure. Plan your podcasts in such a way that they include an introduction and then move to the main content, followed by an optional Q&A session, and end it with an outro. By following this outline, your podcast will be more engaging and interactive.
Read moreUse webinar features smartly
Hosting your podcast on Zoho Webinar gives you a few advantages over conventional podcasts. Features like live chat, Q&A, polls, and emoji reactions let you gather instantaneous feedback from your audience. You can also make the most out of Zoho Webinar’s share material features to share your PPTs, PDFs, and video files during your podcast. Once your podcast is over, share the recording with just a click of a button. You can also download and publish the webinar on any site of your choice.
Read more
Frequently Asked Questions
A video podcast includes a video version of the conversation, not just audio. It can be streamed on video platforms or embedded on websites.
Yes! Many people still prefer listening when they’re on the go. Most video podcasters publish both audio-only and video versions.
No. Clear audio and decent lighting with a basic camera beats a fancy camera with poor sound.
A podcast is usually pre-recorded and one-way, focused on on-demand listening with minimal audience interaction. A webinar is typically live and interactive, allowing for real-time engagement through chat, Q&A, polls, and audience participation.
While many webinar platforms exist, Zoho Webinar stands out for its seamless interactivity, built‑in lead capture tools, customizable branding options, and effortless recording features that make repurposing content for podcasts easy.
Branding your podcast isn’t just about looking nice, it’s also about making people remember you, trust you, and come back for more. With Zoho Webinar’s registration page branding, you can add your logo, banners, and guest speakers to your registration page. You can also co-brand your webinar with your logo and, if you want to take it up a notch, create your own custom domain for your webinar podcast.
Recent studies show video podcasts generate 2.5X higher engagement and 21% growth compared to just 5% for audio. With 64% of listeners preferring YouTube for podcast consumption, video podcasts clearly hold a significant advantage over audio.