• What is a feedback management tool?
  • Why do you need one?
  • Steps to choose the right survey tool
  • Zoho Survey
  • SurveyMonkey
  • Typeform
  • SurveySparrow
  • Qualtrics
  • Survicate
  • AskNicely

What is a feedback management tool?

Feedback management tools provide an all-in-one solution for collecting, organizing, and analyzing feedback from your customers, employees, and general audience. They allow you to create and distribute surveys tailored to your specific goals. This means you can identify likes and dislikes, pain points, emerging trends or opportunities, and respond swiftly to meet your customers’ expectations.

With these tools, you can streamline data collection and analysis, making it easier than ever to gather and interpret feedback. Powerful analytics dashboards transform raw data into actionable insights, allowing you to make informed decisions.

Why do you need one?

Efficient data collection

Feedback management tools streamline the process of collecting feedback. They allow you to create surveys and distribute them to your target audience easily, whether it’s customers, employees, or the general public. This efficiency saves time and resources compared to manual methods like paper surveys or individual email requests.

Comprehensive insights

Feedback management tools typically provide real-time feedback collection and reporting capabilities. These tools help you gather feedback from various sources, including embedded surveys on websites, social media and email links, kiosks, and more. This comprehensive approach ensures you get a holistic view of your business’s performance and customer sentiment.

Contributes to business growth

Informed decision-making is a key driver of business growth. These tools come equipped with powerful analytics features that transform raw feedback data into actionable insights. You can easily identify trends, patterns, and opportunities for improvement in your business operations, guide strategic decisions, and optimize your marketing initiatives.

Steps to choose the right survey tool

1. Write down your survey objectives and needs

Clearly define the purpose of your survey or research project, including the specific goals you want to achieve. It’s crucial to outline what you intend to learn or accomplish through surveys, as this will guide you to the right tool.

2. Evaluate features and functions

Explore and assess the features of each solution you’re considering to determine which ones best align with your survey objectives and needs. Identify and prioritize the essential features your chosen survey tool must possess. These could include specific question types, survey distribution options, and data analysis capabilities.

3. Survey your budget

Compare the cost of each tool against the features and value it offers to determine which option provides the best balance of affordability and functionality.

4. Insights from reviews and testimonials

Read reviews and testimonials about the survey tools you’re interested in to gain insights from the experiences of current and former users. This step helps you understand how well these tools perform in practice and how they compare against users’ expectations.

5. Try before you buy: Take advantage of free survey trials and demos

Before making a final decision, take advantage of free trial versions or demos offered by survey tool providers. This allows you to test the tool’s user interface, functionality, and compatibility with your needs, helping you confirm that you’re making the right choice before you commit to a solution.

Seven SaaS survey tools to empower your feedback management

1. Zoho Survey

Zoho Survey is an excellent choice for anyone seeking a convenient and user-friendly survey tool. With its intuitive interface and robust functionality, crafting surveys has never been this easy. Whether you’re a seasoned researcher or a first-time survey creator, Zoho Survey empowers you to design and distribute surveys effortlessly.

With a wide array of customizable options, Zoho Survey adapts to your unique needs, ensuring every question is answered, every insight is captured, and every decision can be supported by data. Its simple interface and powerful analytics capabilities make it a standout choice for businesses and a wide range of other organizations and individual users.

Widely used for:

Market research surveys, customer satisfaction surveys, academic research surveys, employee feedback surveys, and more.

Standout features:
  • 250+ customizable templates
  • Advanced question types
  • Multilingual surveys
  • Collector and response quotas
  • Collaboration within teams
  • Mobile-friendly surveys
  • Word Cloud and sentiment analysis
  • Offline surveys

Plan and pricing:
  • Free trial plans
  • Discount of up to 30% with annual billing
  • Variety of pricing plans to meet different requirements and budgets

2. SurveyMonkey

SurveyMonkey is a popular tool for survey creation and analysis, boasting a user-friendly platform that simplifies the survey process. Its extensive question library and user-centric design make crafting surveys easy. It also offers insightful analytics and reporting features to transform data into actionable insights.

Widely used for:

Small to medium-sized businesses, customer feedback collection, and market research.

Outstanding features:
  • Comprehensive survey designs
  • Robust reporting
  • Collaboration features for teams
  • Survey branching and logic
  • Mobile optimization

Plan and pricing:

While there’s a free version available, SurveyMonkey’s pricing structure accommodates various user needs, with premium plans offering advanced functions.

3. Typeform

Typeform supports positive survey experiences with its interactive and engaging design. It’s a go-to platform for creating visually appealing surveys. With its conversational format and sleek user interface, Typeform is a preferred choice for businesses looking to captivate their audience.

Widely used for:

Marketing, lead generation, and online forms.

Outstanding features:
  • Attractive, interactive surveys and forms
  • Conditional logic and branching
  • Customization options
  • Real-time response tracking
  • Mobile-responsive design


Typeform offers a free basic plan and paid plans starting at $25 per month if billed annually.

4. SurveySparrow

SurveySparrow is an innovative survey tool that focuses on user engagement. Its chat-like surveys make respondents feel heard and valued, leading to higher response rates. The user-friendly interface ensures that creating and sharing surveys is a breeze, making it a rising star in the survey tool market.

Widely used for:

Customer feedback, employee engagement, and market research

Outstanding features:
  • Conversational, chat-like surveys
  • Net promoter score (NPS) surveys
  • Multilingual support
  • Advanced reporting and analytics
  • Integration with CRM systems
  • Offline survey collection


Offers a free plan with limited features and paid plans starting at $19 per month.

5. Qualtrics

Qualtrics is a widely respected solution for enterprises seeking comprehensive feedback and experience management. Its robust features cover everything from surveys and research to customer experience and employee engagement. With Qualtrics, you’re equipped to take your insights and feedback strategies to the next level.

Widely used for:

Enterprise-level research and customer experience management.

Outstanding features:
  • Robust survey customization
  • Advanced survey logic and analysis
  • Employee engagement surveys
  • Omnichannel feedback collection
  • Comprehensive reporting Extensive
  • API and integrations


Qualtrics offers pricing tailored to enterprise needs, with custom quotes available upon request.

6. Survicate

Survicate is all about simplicity and effectiveness. It provides an easy-to-use platform for creating surveys, polls, and feedback forms that drive results. Its user-centric approach ensures that you can gather insights on your website, app, product, and more.

Widely used for:

Customer feedback, website optimization, and SaaS companies.

Outstanding features:
  • In-product and in-app surveys
  • User segmentation and targeting
  • Feedback widgets
  • Integration with popular
  • CRMs Real-time feedback alerts
  • Customizable survey design


Survicate offers a free plan with limited features and paid plans starting at $53 per month.

7. AskNicely

AskNicely specializes in customer experience and feedback. It offers a user-friendly interface that helps businesses measure and improve customer satisfaction. With its straightforward approach, AskNicely is a great choice for businesses committed to enhancing their customer relationships.

Widely used for:

Customer feedback, customer satisfaction measurement, and e-commerce.

Outstanding features:
  • NPS surveys and analytics
  • Automated feedback requests
  • Customer journey mapping
  • Integration with customer support tools
  • Reporting and sentiment analysis


Ask Nicely offers custom pricing based on the specific needs of the business.

Final thoughts

The ability to listen, adapt, and grow is essential for success in any business. By embracing these tools, organizations of all sizes can unlock the power of data-driven decisions and strategies. From identifying customer preferences to addressing pain points and seizing emerging opportunities, the right feedback management tool acts as the compass guiding your business toward success.

Use surveys with integrated analytics and other features to transform the daunting task of data collection and analysis into a streamlined process, ensuring that you can not only hear the voices of your customers and employees but also translate them into actions that drive growth. Start harnessing your audience’s opinions and insights, and let feedback management tools be your secret weapon in the pursuit of excellence.

Craft your success journey with insights