Obtaining reliable and helpful data can be a difficult task. Every step of the process - from writing the right questions to ask, asking them and then examining the answers - all stages of this cycle have a chance of getting influenced by preconceived notions. But why is this so? Well, as human beings, we all have different experiences which make our personal opinions divulge with our behavior.

No matter how neutral a surveyor might be, they cannot deny that survey designers are humans with inherent viewpoints and unconscious habits of thought.

This is the loophole that results in a form of survey bias known as confirmation bias, also known as confirmation bias or research observation bias. Let us have a closer look at it.

Confirmation bias is a little difficult to grasp at first, mostly because it doesn't emerge until the last stage of the survey. But if you can remain true to the survey's actual purpose and develop a firm understanding of the relationships you want to research and the topics you want to cover, you'll be well on their way towards avoiding confirmation bias.

Apart from the confirmation bias, there are several other forms of bias like response bias, that can affect your survey data. You want to ensure you are avoiding all of them to survey the right way and get the data you need.


Sangeeta BoseContent Writer - Zoho Survey

Posted on: Oct 16, 2019

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