Instagram will be releasing an array of exciting new features in the next few months. If you haven’t been in the loop, some of these include a separate IGTV app, new features for Instagram Live, and a new TikTok rival, Reels. All of these new developments can make it hard for a social media marketer to choose the right format to post content on their brand’s profile. It can be confusing enough to keep track of all the new updates without having to optimize your content for each feature.
So, we decided to make the only guide you’ll need for Instagram photo and video dimensions: