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Facebook Marketing

3 posts

Facebook
How-to

Getting started with advertising on Facebook

2.8K
6 minutes

Posted on October 21, 2020October 21, 2020
by Divya Parameswaran

<p>To understand why Facebook video marketing demands an entire guide for itself, is to understand two things in the equation—the role that video marketing plays in our everyday life, and how Facebook has adapted its platform to give reach to video content. The social media giant’s growth may have faltered a bit since 2019 as Instagram and TikTok got in the ring flexing their video content reach—but the range of tools that the FB offers besides its paid marketing options and its massive user-base, makes it a great platform to pitch your video content on.</p><p>The video format as a whole has seen a quantum leap in popularity thanks in part to the rise of smartphone users with access to quality cameras, improved data speeds, more focus on multimedia content, and the dwindling attention-spans of users who spend lesser time reading text content. Because let’s face it, videos <em>are</em> more engaging.</p><p>It also helps that video times are also becoming tailor-made for the kind of users we are gl

Facebook
How-to

Guide to Facebook video marketing

2.4K
6 minutes

Posted on September 28, 2020September 28, 2020
by Amrutha Varshinii

Facebook
Strategy

A Beginner’s Guide to Marketing Your Business on Facebook Groups

4.7K
14 minutes

Posted on December 03, 2019December 03, 2019
by Ritika Datta Roy

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