Social - Customer Case Study
BIReady simplifies social media marketing by scheduling and repeating posts months in advance using Zoho Social.
- INDUSTRY Computer Software
- TYPE B2C
Tell us a bit about your organisation.
BIReady Australia is a distributor and reseller of Data Warehouse Automation, Business Intelligence and other Information Management products. We’re based in Sydney Australia, and our leading product right now is Ajilius Data Warehouse Automation that slashes the time it takes to get your data ready for BI to 1/30th or less. We also sell Attunity Compose, Yellowfin BI and more.
How would you describe your role?
I run all sales and marketing activities. These days I am finding my role evolving more into that of digital marketing. I use a number methods and tools to reach my target audience.
How important is social media marketing as part of your marketing strategy?
Social media is of course, very important. In order to get any product or service off the ground these days, you need to create a buzz around what it is you’re doing.
Why did you choose Zoho Social? Which are some of the other tools you considered?
I have used Zoho products for many years now. I find the CRM and Campaigns products to be among the best for capability and value. I naturally looked at Hootsuite, but found it to be quite restrictive compared to Zoho Social.
What did you find the most useful about Zoho Social?
To me, the most useful feature of Zoho Social is to be able to schedule and repeat posts for months in advance. It really is a big time saver! Another feature I like is that I can create a post, and say, repeat that every other day for Twitter, and then cut-and-paste the same post to create another and then post that to Facebook/LinkedIn once per month. That way, I’m keeping a steady flow into Twitter while clogging or visibly duplicating content on Facebook/LinkedIn
What are the key challenges that Zoho Social helps you deal with?
There is so much noise on the internet that – particularly with Twitter – you need to make multiple posts per day. I read somewhere recently that you should post 60-80 times PER DAY! Quite simply, Zoho Social allows me to do this with ease!