Zohologues is a series of talks from the folks at Zoho where they share their experiences and learnings making online software products.

  • 3 December, 2020
    4:00-5:00 PM IST
    The 5 product management buckets
    By Rahul JR

    This session is focused on helping you understand the five buckets model of product management. This bucket model is meant to track and manage work effectively without any hassle. The talk is not just going to benefit product managers but will also help individuals working in product management who want to keep up with their work.

    Ideally, the work items are split into five different categories.
    1. Work In Pipeline
    2. Work In Progress
    3. Work Completed
    4. Track Completed
    5. Goal Achieved

    Each category consists of a Bucket where their respective work items are added and can be tracked until completion. We'll dive deep into each of these five product management buckets to see how it can help the product managers stay organized while pushing the work forward. We'll also take a look at how this model is followed in Zoho to track work.

    By Rahul JRSenior Product Manager
  • 17 December, 2020
    4:00-5:00 PM IST
    Information, ingenuity, and intelligence: embracing the future of marketing
    By Sangeeta Nath

    We as marketers often drown in data, research and spreadsheets. In a world where the media topography is effectively crumbling, it feels impossible to build meaningful relationships with customers. However, now more than ever, is the time to embrace the tectonic shifts in marketing that are making their way into traditional marketing.

    The role of a future marketer is no more just sending out campaigns and doing market research. The advancement of AI and ML are aiding in shaping a 'Marketer' of the future.

    In this talk, we will discuss how the marketing landscape has evolved over the years and how we can embrace this shift to the best of our capabilities.

    By Sangeeta NathProduct Marketer- Zoho One