About THG Ingenuity
THG Ingenuity is an e-commerce solutions provider headquartered in Manchester, UK, that helps brands scale and succeed. Through its three divisions, THG Commerce, THG Studios, and THG Fulfil, it offers end-to-end e-commerce services, from marketing and strategy to delivery and courier management. The company is trusted by leading brands including The Range, Holland and Barrett, MyProtein, LOOKFANTASTIC, and Cult Beauty.
- INDUSTRYEcommerce solutions provider
- REGION UK
The challenge
Most of THG Ingenuity's services involve multiple deliverables over extended timeframes, such as content and website production, product listing, order processing systems, and warehousing infrastructure. Prior to using Zoho Projects, the team logged all their activity in numerous Excel spreadsheets and presented progress to clients in PowerPoint presentations. This made for a disjointed user experience and poor visibility of the completed workload and any arising issues.
The solution
THG Ingenuity implemented Zoho Projects as its project management platform and connected it to Zoho CRM. When a deal is confirmed as won in CRM, a project creation in Zoho Projects is automatically triggered.
The team built a number of project templates with pre-populated elements to streamline the delivery process. Depending on whether it is a master site, an international site, or a fulfillment project, each template contains different tasks, milestones, and criteria. The templates are predefined and selected by an automation based on the project type, giving the project manager a ready-made structure with a timeline and embedded links to documents.
Automated notifications help keep projects moving. When certain tasks are marked as complete, colleagues assigned to the subsequent task are alerted. A "go live" checklist function allows the project manager to push a report to each internal stakeholder containing notes and the real-time status of the project.
The team can also generate customer-facing reports that clearly visualize all the stages of the project's scope and the progress made against them. These can be emailed to clients, giving them visibility of the project roadmap and current status.
Benefits and ROI
With Zoho Projects, THG Ingenuity can now generate deeper insights that were not possible with Excel spreadsheets, including the average amount of time a project takes, where blockages occur, and how many projects are overdue.
Client-facing reporting has also improved. Rather than compiling manual PowerPoint updates, the team can produce and share accurate project reports directly from the platform.
Looking forward
THG Ingenuity continues to build on its use of Zoho Projects as the business grows. The integration with Zoho CRM and the automated project templates have become a core part of how the team manages and delivers client engagements.