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910
6 minutes

Best A/B testing tools (2023): Alternatives to Google Optimize

With the news outbreak of Google Optimize and Optimize 360's sunset by Sept 30, 2023, numerous testers must have felt the disappointment. Google Optimize enabled websites to test and implement their CRO...

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142
12 minutes

Conversion 101: How to build and optimize a conversion funnel to double your profits

What is a conversion funnel? A conversion funnel is a visual representation of the different stages website visitors must go through on the way to becoming customers. It's a progressive...

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How everyday behavioral science can boost your business

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457
6 minutes

How everyday behavioral science can boost your business

Let's dive into the world of behavioral sciences and understand why it's imperative for you and your business. The cost of a miss How do you get to the end of a design cycle not knowing whether you're...

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197
7 minutes

How to optimize your website using emotion and meaningful data

As an optimizer, the first question you should ask your client is, "Why do people buy from you?" The most popular answers you're likely to receive are: The product, features, shipping, pricing, and...

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How to use analytics to optimizate your website

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207
5 minutes

Mastering analytics for optimization success

Analytics is about identifying correlations and trends in your data, while optimization is all about the cause and effect. However, the intersection of analytics and optimization can work wonders for your...

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554
5 minutes

Getting started with ecommerce personalization

Imagine you need stencils and head to a new stationary store to buy some. Since you've never been there before, you might spend more time than you'd like searching for what you want. In fact, you may...

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