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Why Zoho will survive – Part 2

General | July 19, 2006 | 1 min read

It is perfectly natural for all the Web savvy people to get carried away. And at times like those, when you feel like there needs to be a reality check, people are around. Dead 2.0 has been calling that the web is getting hyped for a while. Dead 2.0 also felt that Zoho Show, when it first released, was primitive to put it mildly. While it was a bit too early to ‘judge’, this recent post sheds light on bubble-bursts. While laying down survival-tips, the author (unintentionally, ofcourse) mentioned these points, which would serve as an addendum to these posts on why Zoho will survive:

Affect real people, not just bloggers.  If your entire business is about giving away plugins to bloggers, you aren’t a business, you are an open source or closed source software pool. That might be fun, but it has no legs.  If you can sell your widget, then you license technology.  Anything short of that and you better be something that is used not just existing for its own sake.  Finally, and most importantly on this issue, remember that bloggers aren’t really spending much money to blog, and will probably continue this trend.

If you are evolutionary, then there needs to be a big enough market to address with a “we’re a little better than them” vision.  Not only that, you need enough of a differentiator to get users to make a switch in existing patterns, which is not easy nor is it cheap.