French energy company grows globally after discovering Zoho CRM

Across France and Spain, Selectra is the leading energy price broker, carrying out over 200,000 utility company switches in 2015 alone. They employ 230 people across offices in Paris, Madrid, Rome, Vienna, and Istanbul.


Selectra's internal tracking software was built by co-founder Aurian De Maupeou himself. "I built my own interface," De Maupeou said, "we used to have problems with bugs in the software that resulted in a loss of trust in oursystem. It got to the point where my employees regularly expected to find bugs that would prevent them from working efficiently." Additionally, their homegrown system was being used to manage inbound calls. Despite the inefficiencies, their business began to outgrow the capability of their platform. So, they began to hunt for the perfect CRM solution.

Zoho's operating system is very robust, and contains the collective memory of Selectra's entire business.


"Making the switch from a homegrown system to a more universally-designed interface can seem daunting, but Zoho CRM is different," said De Maupeou. "Introducing new employees to the system is simple, and doesn't require extensive training or additional support. I also really appreciate Zoho's radically different approach to customer service and rightfully trusted them to aid in our transition." he said.


"Zoho CRM is essentially the brain of our company. It holds all of our memory." said De Maupeou. "The operating system is very strong and has allowed us to grow very easily." De Maupeou added that Zoho has minimized the need for outside developers. "My executives can generate workflow loads and custom functions themselves. It's incredibly useful for us; we can accomplish new initiatives quickly," he said. Since implementing Zoho CRM, Selectra has grown quite significantly—more than either De Maupeou or Pinon ever anticipated when they founded the company. "Zoho is a stable ground upon which I can build a complex entity." - Aurian De Maupeou, Co-founder

Download PDF

Tools that helped us grow

Share your Zoho CRM success story!

Complete a quick survey, and we’ll get in touch with you soon.

Submit your story