Like any passionate marketer, you rely on Google AdWords for online marketing campaigns and a CRM to track your website’s leads. But at the end of the day, it can be hard to know if your campaigns are really worth the time and money. Sure, your AdWords campaigns may be increasing your website traffic, but how many of those clicks convert to potential customers? And when you win and record an offline deal in your CRM, do you know if that deal was initiated by one of your online ad campaigns?
Put an end to this guessing game and get the answers you need with Zoho CRM for Google AdWords: you can now measure how each online click contributes to offline sales.
Ready to bridge the gap between your online ad campaigns and lead generation process? Here are five ways to use Zoho CRM for Google AdWords:
From Click to Leads – Understand Your AdWords Costs
You can now ask John Wanamaker to eat his words: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” With Zoho CRM for Google AdWords, you can follow the complete sales cycle from “click to lead” and finally measure the ROI on your AdWords spending. Find out exactly which campaigns and keywords are generating the most revenue for you, so you can spend more on keywords that generate the most business and stop using keywords that simply don’t work.
Save More Time – Stop Manually Importing Your Offline Conversions
Do you spend countless hours manually loading your offline conversions into Google AdWords? Zoho CRM for Google AdWords does the heavy lifting for you by automatically sending your offline conversions to AdWords daily. You can now focus on what really matters: optimizing your ad campaigns for even better results.
Capture New Customers – Expand Your Reach
Learn whether you’ve reached the right audience and explored new areas of potential business with Zoho CRM lead data. What you learn about your customers can show you potential sources of fresh customer interest from new areas of business you’ve never pursued before. Then, you can take what you’ve learned one step further and reach this new audience through your online ad campaigns.
Close More Deals – Take Advantage of Valuable Customer Insights
Knowing which ads your leads have clicked can help you figure out what inspired them to sign up for your product or service. And with this valuable data in Zoho CRM, you can make a winning pitch. For example, if your lead clicked on an ad offering a special discount, you can follow up to discuss how this prospective customer can benefit from using their discount right now.
Imagine this scenario: Your business caters to the IT industry, but your lead list includes businesses like florists and insurance agents. Follow-up calls reveal that these off-industry businesses shared their information with you by mistake. With Zoho CRM, you can easily find these unqualified leads and optimize your online ad campaigns to focus on the leads that count.
Not every ad campaign will lead to a better ROI or more leads, but with Zoho CRM for Google AdWords, you can now take more of the guesswork out of the equation. We hope you’ll take advantage of these powerful tools to help you make compelling offers your prospective customers just can’t refuse.
Let us know how it works for you. Give us your feedback and share some of your success stories with us. We look forward to hearing from you!