Taking MSMEs forward
Have you ever bought a block of artisanal cheese, a pretty scarf from a local seamstress, an organic hair shampoo, or even a custom electronic gadget? These are just a few of many examples of how MSMEs are part...
Guides
9 posts
5 key elements of a successful ecommerce website
Every business owner wants to make their ecommerce website more profitable and user-friendly. In this post, we’ll share tips to help you optimize your site for success. By following these simple guidelines,...
The Only List of Ecommerce Marketing Tools You Need to Succeed
It's no secret that ecommerce marketing tools are important for businesses of all sizes. As an ecommerce business owner, you already know that just having a store is meaningless unless you can back your...
Zoho Commerce is turning 3!
We're celebrating Commerce's third anniversary, and the excitement is building both within and without Zoho! This is an opportune moment to take stock of our progress in the past year. Also, we want to...
Mobile commerce: Strategies and tips to get started and succeed in 2022
The ecommerce boom of the last two years can be attributed to the pandemic to some extent. With lockdowns across the world, many brick-and-mortar businesses warmed up to the idea of selling online. Today,...
Security measures to protect your ecommerce site from attack
In the last few weeks, there has been a lot of buzz around the cybersecurity of open-source ecommerce sites. This has gained greater significance against the backdrop of the increased popularity of ecommerce...
Zoho Commerce and Google Campaign – Terms & Conditions
In December 2020, Zoho Commerce partnered with Google to bring features such as free listing on Google surfaces for Zoho customers, and to help small and medium businesses build their online presence.
Under...
Email marketing for ecommerce businesses
Emails are the cornerstone of successful marketing, no matter the size of the business. 81% of SMB's rely on email marketing as their primary source of customer acquisition, and more than two-thirds...
How to use minimum order quantity effectively in your store
Pricing is a vital part of a business's strategy. Traditionally, businesses in competitive markets have relied on it to defend and grow their market share. Successful businesses inevitably get pricing "right"...