What are digital products? 10 best digital products to sell online

Most products sold online today are physical goods. They come with inventory costs, shipping expenses, packaging charges, and sometimes returns that reduce your profit margins.

As an ecommerce store owner, there’s another type of product you can sell online without many of these costs: digital products. To show how large the market is, the global digital goods market was valued at $124.32 billion in 2025 and is expected to reach $416.21 billion by 2030.

If you’re curious about how they work, this article will explain what digital products are and share the best digital products to sell online.

What are digital products?

A digital product is an intangible, non-physical good that is created and distributed online. These products are purchased through download, email, or accessed through platforms and subscriptions, allowing creators to sell value without inventory.

Where can you sell digital products?

You can sell digital products on almost any ecommerce platform that supports downloadable or subscription-based products, including:

• Your own website or ecommerce store

• Marketplaces like Etsy

• Learning platforms like Teachable or Udemy

• Membership platforms like Patreon

If you already run a store on Zoho Commerce, you can add digital products alongside physical ones.

How do you sell digital products?

To sell digital products online, the process is straightforward. You have to create the digital asset (ebook, course, template, etc.) and upload it to your ecommerce platform. Then you have to set prices and the guidelines. When the customers purchase a digital product, the system automatically delivers download links or login credentials.

10 best digital products to sell online

1. Ebooks

Ebooks are digital books used for learning, training, or reference. They are especially useful in B2B because buyers often need structured knowledge they can refer back to.

For example, an Ecommerce SEO ebook that walks store owners through keyword research, and product page optimization, can easily become a paid product or a gated download.

2. Online courses

Some people never stop learning and that’s good for business. Online courses are structured lessons delivered through videos, assignments, or interactive modules. Teachers, consultants, and companies package their experience into courses that solve real problems.

3. Templates and design assets

From ecommerce owners to marketing interns, everyone needs templates to help teams communicate consistently and save time. Graphic designers and marketers rely heavily on design assets like Canva templates, banner packs, or presentation decks.

Examples of templates to sell

• Email marketing templates

• Social media calendar templates

• Invoice and billing templates

• Inventory tracking spreadsheets

• Business plan templates

• Customer support response templates

4. Software and apps

Companies sell plugins, tools, or SaaS platforms that automate tasks or improve workflows. Businesses buy software because it saves time or increases revenue. If your tool solves one painful process, like syncing orders with accounting software, it becomes valuable immediately.

5. Memberships and subscriptions

Subscriptions turn one-time buyers into long term customers. Instead of selling a single product, you offer ongoing access to content, tools, or communities. Subscriptions also make revenue more predictable, which finance teams love.

6. Music files

Music creators and audio producers face most of their costs upfront for activities like recording, mixing, mastering. After that, distribution becomes simple. Outside of music, this includes audio files such as:

• Background music for YouTube creators

• Podcasts

• Language learning audio lessons

7. Digital art and NFTs

In recent years, digital art has become increasingly popular among artists. Digital art includes illustrations, brand assets, wallpapers, 3D models, and concept art. NFTs (non-fungible tokens) are blockchain-based tokens that prove ownership of digital assets.

8. Printables

Printables are downloadable files customers print themselves. They sound simple, but they sell surprisingly well in niche markets. Buyers for these products are typically parents, teachers, students, and event planners.

Examples  

• Budget planners

• Wedding invitations

• Classroom worksheets

• Fitness trackers

• Meal planners

• Habit tracking sheets

9. Stock photos and videos

Stock visuals are essential in marketing. They are licensed images or video clips businesses use for websites, ads, presentations, or social media. Customers buy them as ecommerce stores need lifestyle images and bloggers need blog visuals.

10. Webinars and workshops

Webinars and workshops are informational digital products that provide value through live or recorded sessions. These products work well in B2B because buyers want real-world advice. Webinars also help build authority; many companies use them to generate leads and then convert attendees into customers.

Advantages of selling digital products online

Cost effective (no inventory management)

With physical products, you spend money on manufacturing, storage, packaging, shipping, and returns. But with digital products, once the product is created, the marginal cost of selling one more unit is almost zero.

With the extra budget, you can improve your marketing campaigns, product improvements, customer support, and SEO for your ecommerce store.

High profit margins

Many digital products typically achieve 70–90% gross profit margins, depending on development costs. That’s why ecommerce businesses often bundle digital products with physical ones to increase average order value without increasing logistics costs.

Easy to scale globally

Shipping internationally involves customs, taxes, delivery delays, and damaged packages. With digital products, a customer in different parts of the world gets the same file instantly. This global scalability is one of the biggest reasons SaaS companies and ecommerce brands invest heavily in digital offerings.  

Conclusion

Digital products are powerful additions to any ecommerce strategy. They reduce operational costs, improve margins, and scale globally without logistics.

If you already run a store on Zoho Commerce, selling digital products is simple and is one of the smartest moves you can make this year.

If you’re exploring digital products and want feedback on an idea, or just have a question, feel free to share.