Optimize your marketing campaigns

Email has developed into one of the most effective tools available to marketers, but as the audience grows smarter, so must our marketing techniques. From deciding the best subject line to landing emails in a recipient's inbox at the perfect time, these smart features will help you drive readers to action.

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Create personalized emails

To send content your contacts care about.

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Lead attribution reports
List-based reports
  • A/B Testing

  • Dynamic Content

  • Email Test and Preview

Improve Email Engagement

To generate more conversations with your contacts.

Send Time Optimization

Determine what time of the day your contacts are likely to open an email. Send Time Optimization provides the optimal open time of every contacts, helping you perfectly deliver to contacts' inboxes, improving open rates.

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Bulk Segmentation

Create multiple segments in a simple step to target your contacts based on different categories. Bulk segmentation in Zoho Campaigns splits your contacts automatically depending on specific criteria to ease your email marketing efforts. 

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Bulk Segmentation

Create multiple segments in a simple step to target your contacts based on different categories. Bulk segmentation in Zoho Campaigns splits your contacts automatically depending on specific criteria to ease your email marketing efforts. 

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Reply Tracking

Know your contact's feeling towards your brand with the help of the Reply Tracking feature. Build credibility and strengthen your relationship with contacts by knowing what they think about the campaigns you've sent. 

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Email Polls

Emails are a meant to engage with your contacts and email polls make it even easier. Hear your contacts' opinions and interests by conducting polls in your emails and thereby align your engagement strategy.

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Email Polls

Emails are a meant to engage with your contacts and email polls make it even easier. Hear your contacts' opinions and interests by conducting polls in your emails and thereby align your engagement strategy.

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Monitor deliverability performance

To get the best results from your email marketing efforts.

Batch Sending

When emails wait in a queue, they can strain your email server. By sending your emails in batches, thousands of emails can be delivered in less than an hour without affecting your domain reputation. 

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Email Cadence

Decide the ideal frequency to send emails for each of your contacts with Email Cadence, which will help you pay attention to your email sending patterns. Avoid spam traps and reduce unsubscribe rates by understanding how often your contacts want to receive emails from you. 

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Email Deliverability Metrics

Bounces and unsubscribes can lead to spam complaints that affect your domain reputation and gets you blacklisted. Zoho Campaigns automatically handles your bounces, unsubscribes, and spam complaints to provide a better sender experience.

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Smart features designed for smart email marketers

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