Process personal data under the right lawful basis
You might process subscribers' data for varied purposes, but in order to align with the data processing principles of GDPR, you are required to determine the right lawful basis for each purpose. Whether your purpose for processing is single or multiple, Zoho Campaigns' GDPR-compliant email marketing lets you process data under one of these six lawful bases—Contract, Consent Required, Legal Obligation, Legitimate Interest, Public Tasks and Vital Interest. Adopting this method helps you organize the way you collect and handle personal data.
Note: We always recommend that you approach legal counsel to advise on identifying the appropriate lawful basis for each of your data processing activities.