Deliver high-performing emails with right designs

Use different features, colors, images and fonts to maximise the appeal of your emails. Design email campaigns as a part of forging a healthy marketing relationship.

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It’s time you design effective email campaigns

Drive recipients to read your email

Write a clear and precise subject line. Make it short and compatible with all platforms and devices. Approach your subject line with a hint of humour or surprise if appropriate, otherwise adopt a more formal tone.

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  • Welcome to Zylker

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  • Thanks for shopping

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  • Welcome to Zylker

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Make every email a
‘one-to-one’ conversation

Personalize your emails using ‘merge tags’ and ‘dynamic content.

Merge tags

Personalize your email based on the fields of your contacts. Address them by their names or surnames. Transform your email into a conversation and spur action from the recipient.

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Dynamic content

Build targeted and personalized engagement by crafting email content that changes based on recipient behavior, interests, and preferences. Use dynamic content and deliver different versions of your email to recipients who meet the conditions you specify.

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Make your email layout visually enticing

Format your email in sync with the visual hierarchy of readers.

  • Pyramid
  • Inverted pyramid
  • Z pattern
  • F pattern
  • Division
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Pyramid

Craft an email template by putting the most important content, your hero image or a button right at the top. Gradually increase the width of your email template towards the bottom to accommodate additional content.

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Inverted pyramid

Begin your email content with words and images and narrow it down to the bottom. Put a CTA button or any other important content at the bottom of your email template.

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Z pattern

Design a Z pattern template to house images in between important passages. You can drive the readers to spend time on the paragraphs and also view the images while jumping from one paragraph to another.

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F pattern

Create an F pattern email by slowly narrowing down your content in the shape of letter F. Keep your contacts' the attention by giving them a brief taste of what you have on offer.

Division

Division

Help the readers associate the images with the content by putting them in divisional structures. This will let your contacts make quick decisions when purchasing something from your brand.

Design the perfect email for your subscribers and different platforms

Craft emails that are compatible with different devices and platforms. Include elements like colors and images to bring your message to life for subscribers.

Prioritize
the various parts

Convey your message right away and keep your readers from venturing elsewhere. Design or use an email template which takes your contacts to the vital section of the email without forcing them to scroll.

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Width- 600px
A good email widthA good email width

A good email width

Opt for an email width of around 600 pixels so that it is compatible for all devices. Using the correct email width will eliminate header misalignment and other compatibility related drawbacks.

Mix and match your colors

Use colours to make the content less monotonous, but be careful of overdoing it. A moderate use of cold or warm colors (or both) makes the content feel more inviting. Follow the rules of the color wheel to add the right mix of colors into your templates.

Mix and match your colorsMix and match your colors
Images to blend in the messageImages to blend in the messageImages to blend in the message

Images to blend in the message

Incorporate images in your email templates to heighten the level of interaction. Include JPEG images when you want to use smaller files with minimal compression. Use GIFs in place of videos as they take less time to load. Judiciously use images in your templates to connect with your recipients, but watch out about increasing the size of the email too much.

Put your best (type) face forward

Work with different fonts to create different moods for your email. Pick from web safe fonts so that your email templates can be viewed in the original fonts, regardless of the device.

You can also go with purchased fonts, although they are less common. Always provide alternative web safe fonts along with purchased fonts. This will enable all contacts to view the email templates, even without the special fonts.

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Check out how you can design email templates with Zoho Campaigns

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