Market Dojo found the smart way of managing customer details – Zoho CRM for Google Apps

Market Dojo is one of the pioneering e-Sourcing software providers. They are a UK based company and formed in August 2010. The founders have many years of experience in software, procurement and consultancy. They pondered over developing a SaaS product that would simplify buying and selling of goods and services, looking at a paradigm shift in the market, ultimately bringing sourcing software in house. And as a result Market Dojo was born. This software has the capability to help the procurement professionals run eRFQ’s, RFI’s, questionnaires and both Forward and Reverse auctions. The users can go out to the market, analyze conditions, collate prices and negotiate with the sellers. They also have new capabilities such as an innovation tool where you can asses supplier ideas outside of price.

Challenge:
Market Dojo is an organization with 3 employees all working virtually. Being one of the leading e-Sourcing software providers, they wanted to keep track of sales and find new business opportunities in the market. They also wanted to maintain the contact details of their customers and support them with ease. With such needs, finding a single versatile software that would serve all these requirements, was definitely a herculean task.

Market Dojo has knowledge of many different CRM software such as Salesforce, Goldmine, ONYX and Act. But finally they found that there still were some demands which these packages did not meet. They were relentless and kept searching for one such software that would help.

Solution:
After analyzing a lot of different packages and web research, Market Dojo found Zoho CRM in Google Apps Marketplace. Zoho CRM, a simple and easy to use CRM for small business, lets users close more business deals in short time. Users can track and automate sales activities, manage customer details and helps users connect with customers.

Market Dojo has been using Zoho CRM for more than a year now. “Zoho CRM has all that you require from a CRM system without the large price tag” said Nick Drewe (Co-Founder). Alun Rafique (also a Co-Founder) added “It helped us to easily track calls, contacts and opportunities. Although we are just about to start using it for marketing automation”. Zoho CRM assisted them to carry out the business without any hassles. Alun said ” Zoho CRM is intuitive, customizable, functional and also has a suite of other products that can interface into it.”
He also added “Zoho has let us use professional tools normally reserved for businesses with large pockets. Very similar to our tools and our philosophy.

Result:
With Zoho CRM in place, Market Dojo now runs its business in the cloud without any difficulties. “Zoho CRM is absolutely simple and quick to customize to tailor our business needs” said Alun. He also explained “For a small businesses there are no real ERP systems and you have to look at many products which do not interface together and you need to spend time and money to make them work. With Zoho there are a suite of applications that work very well together and thus provide a ERP system for a small business. As we are a tech company, the tools that have been developed by Zoho fit very well. The alternative is to look at a suite of best of breed products, although, as many of the Zoho tools are already best in class, there is no need.” And we are very happy to hear him say “Zoho has lots of other tools that we would also like to use such as Zoho Support, Zoho Wiki and Zoho meeting and the great thing is that they integrate and are very easy to pick up.”

 

 

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