Bad guys are after your passwords. Here's how you can keep them safe in 2024

Let's be real: Whether you're scrolling through social media or checking your bank account, the demand for yet another password is relentless. The problem? Our brains can't handle keeping track of a gazillion passwords. Some opt for simplicity, resorting to easy-to-guess combinations like "password123" or the classic "important dates/pet names." Then there are those who choose a single random password and apply it across every account. But both approaches are an open invitation to potential data breaches.

Bad guys are after your passwords. Here

The issue isn't just about remembering a gazillion passwords; there's also a bunch of folks out there itching to get their hands on your passwords, and trust us, they're not the good guys. And the fallout? It's not just personal—we're talking about a major ripple effect on an organizational level.

In this blog post, we’ll look at the three main threat actors: Nation-states, cybercriminals, and malicious insiders. We'll dive into why they want your passwords, how they go about it, and, most importantly, how you can protect yourself.

Common threat actors and motivators

Nation-state-sponsored threat actors

Nation-states might provide support to threat actors involved in malicious activities on the networks of other governing entities, such as espionage or cyberwarfare. Owing to their significant resources, their actions tend to be persistent and more difficult to detect.

How do they do it? 

Nation-states possess extensive training and resources, giving them a wide range of options. They often create their own malware, exploiting new or unreleased software vulnerabilities to gain access to devices or networks and extract passwords. They might directly target individuals with carefully crafted spear-phishing emails to trick them into revealing their passwords unknowingly.


Cybercriminals are individuals or groups leveraging digital technology for illegal activities, primarily driven by financial motives.

These threat actors commonly deploy social engineering strategies, like phishing emails, to entice individuals into interacting with harmful content by clicking on malicious links or downloading malevolent software (malware). Cybercrime extends to various activities, such as data theft, deceiving victims into money transfers, pilfering login credentials, and issuing ransom demands.

How do they do it? 

Criminal syndicates capitalize on cybersecurity vulnerabilities to get rich quickly, using sophisticated methods to target businesses with valuable assets or data. They specialize in acquiring passwords through tactics like info-stealing or phishing emails, and selling the stolen credentials on the dark web (an individual’s personal information can be worth more than $1,000 on the dark web).

Some groups offer malware-as-a-service (MaaS), simplifying the process for non-tech-savvy individuals to conduct phishing or malware campaigns. These criminals frequently resort to ransomware as a weapon for extortion.

Malicious insiders

These individuals, who are part of your organization, might be attempting to compromise the company by exploiting their access to its networks. Their motivation could be to obtain your password with the intention of carrying out malicious activities under your account, implicating you and creating challenges for forensic investigations. They might try to acquire your password to gain access to various segments of the company network, such as sensitive financial data and control systems that could potentially cause physical harm.

How do they do it? 

Malicious insiders have a distinct advantage over other threat actors due to their existing access to your offices and networks. They can inspect your desk for written passwords, browse shared folders on your network to identify any stored passwords in common access areas, and even review code repositories for hard-coded passwords. Their ultimate objective is to illicitly gain access with the intent of causing harm to their employer and/or colleagues.

How can you minimize the damage?   

It’s actually quite simple. When you use a secure password manager like Zoho Vault, you only have to remember one master password, and you can create and store robust unique passwords for all of your accounts effortlessly. And when a breach occurs, generating a new password is a breeze.

Zoho Vault takes it a step further by seamlessly integrating with, providing breached reports for proactive credential monitoring. Our service diligently watches over a database of compromised credentials, promptly alerting you to take preventive measures (for more on Zoho Vault's breached password detection report, see our blog post here). Using distinct passwords for each account not only reduces the impact of potential breaches, it also limits the harm a malicious actor can inflict. There's no better time than now to prioritize your online security. Try Zoho Vault for free and take control of your digital life.

New to Zoho Vault? Try it for free 

Zoho Vault is the only password management solution for both personal and business needs. Using Vault, you can safeguard every credential you manage, set up passwordless authentication for cloud applications, and monitor all of your weak and exposed passwords from one dashboard. Start your 14-day free trial or get in touch with our onboarding experts to get started.


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