Do you believe in love at first sight? Well, it looks like your visitors certainly do!
Studies show that it takes only 50 milliseconds for a visitor to create an opinion about your website. That is, just 0.05 seconds to decide if they’ll stay or leave.
With the timer ticking over your head and a feat like this to accomplish, shouldn’t you be putting your best foot forward to woo your visitors?
So, as cheesy as it can get, this Valentine’s Day, we’ve curated five sure-shot ways to make your visitors fall head over heels in love with your website.
Make it fast
Impatience is a digital virtue. Website speed is perhaps the elephant in the room you can’t afford to ignore. You might have the sassiest website ever, but, if it isn’t snappy enough, you’re going to lose visitors. In fact, according to a survey conducted by Kissmetrics, about 47% of visitors expect a website to load within two seconds.
So make sure you constantly monitor the speed of your website and optimize the loading time accordingly. You can even upgrade to a faster host and weed out the ads that take a toll on your site’s speed.
It’s crucial to give your visitors the best website experience, irrespective of the devices they’re using. The recent tech boom has shrunk the world into smartphones, and if your website still requires visitors to pinch and zoom their screens, it’s high time you step up your optimization game.
Throw in responsive design elements like finger-friendly navigation, prominent calls-to-action, legible fonts, and negative space to give your visitors a user-friendly experience. This way, your visitors aren’t frustrated and will keep coming back for more.
Stop showing off. (Brownie points if you thought that was an oxymoron!) But really, stop selling your business, and start telling your visitors how you can solve their pain points. Focus on them, not you. Be it color, content, or pattern, dig deep into your visitors’ psychology and design a website that will resonate with them. This way, you can tap into the right emotions and elicit visceral reactions from your potential customers.
The one-size-fits-all tactic doesn’t work with today’s consumers. Every visitor is unique. Then why shouldn’t their website experience be? Personalization is the way of the future for websites. It lets you tailor a visitor’s experience on your site by showing them relevant content. And trust me, they’ll love you for it! You could personalize your website with dynamic content based on purchase behaviors, time zones, geographies, customer-specific needs, and so much more.
Did you know that a staggering 92% of visitors trust the recommendations on your website? So go ahead and blow that trumpet a little! Confirm your credibility by adding customer reviews, client testimonials, partner affiliations, contact details, and social media handles. This will establish your authenticity and reassure your visitors that they can trust you.
So implement these five surefire gambits on your website today and sweep your visitors off their feet! Let us know how it worked out for you in the comments below!