PageSense was built eight years ago with a simple goal: to help businesses understand user behavior and improve conversion outcomes through experimentation. What started as a client-side A/B testing tool has grown into a smart experimentation and growth platform used by businesses across the world. As PageSense turns eight, we’re excited to introduce PageSense 3.0, a release that reflects how far the product has evolved and sets the direction for what comes next.
Shaped by real customer needs
Over the years, PageSense has evolved alongside its customers, driven by real-world experimentation challenges. With a strong focus on data accuracy, scalability, and intelligent optimization, PageSense 3.0 brings together performance and intelligence to support modern experimentation while staying true to the fundamentals of usability and reliable, data-backed insights trusted by businesses across industries.
What's new in PageSense 3.0:
This release introduces capabilities designed to support experimentation at scale while keeping workflows simple and reliable.
1. Server-Side Experimentation
Experiment beyond the browser, directly in your backend.
PageSense 3.0 extends experimentation beyond front-end UI changes into backend logic and application workflows. With server-side (full-stack) testing, experiments are executed before a page loads, directly from backend systems.
This allows teams to test how the application behaves, not just what users see. Because execution happens server-side, experiments are faster, more secure, and cookie-less by default.
What this enables
Test pricing logic, recommendation engines, and authentication flows
Deliver consistent experiences across devices and channels
Keep sensitive business logic off the client side
Improve performance on high-traffic, latency-sensitive pages
This unlocks experimentation for product teams, backend engineers, and growth teams, making PageSense a true full-stack optimization platform.
2. Mobile App Tracking and Push Notifications
Measure and re-engage users across iOS and Android.
PageSense 3.0 brings mobile apps into the same analytics and optimization ecosystem as the web. Teams can now track in-app behavior and actively re-engage users using personalized push notifications.
What you can do
Track active users, retention, and acquisition sources
Analyze screen views, button clicks, and custom in-app events
Identify drop-off points and friction in user journeys
Trigger push notifications based on real user behavior
From onboarding nudges to reactivation campaigns, push notifications become contextual, automated, and data-driven, helping teams drive engagement beyond the first install.
3. Multi-Armed Bandit Testing
Smarter experiments that adapt in real time.
Traditional A/B testing splits traffic evenly and waits for statistical significance. Multi-Armed Bandit testing takes a more dynamic approach by automatically shifting traffic toward better-performing variations as results emerge.
Using probabilistic models like Thompson Sampling, PageSense continuously learns from user behavior and optimizes traffic allocation in real time.
Why it matters
Winning variations reach more users sooner
Poor performers are deprioritized automatically
Faster results with less wasted traffic
Multi-Armed Bandit testing is ideal for high-traffic pages, promotions, and ongoing optimization, where speed and real-world impact matter more than fixed test duration.
4. AI-Powered Insights with Ask Zia
Turn analytics into a conversation, not a report.
Ask Zia is PageSense’s built-in AI assistant that helps users uncover insights without digging through endless dashboards. Instead of starting with charts, users start with questions.
How it helps
Ask preset questions across acquisition, behavior, and engagement
Get intelligent follow-up suggestions automatically
Discover trends and anomalies without analytics expertise
Ask Zia transforms analytics from a manual reporting task into guided exploration, helping teams move from data to decisions faster.
5. Smart Code for Optimized Tracking
Powerful tracking without compromising performance
PageSense 3.0 introduces Smart Code, a lighter and faster tracking snippet designed for modern performance standards.
What makes it better
Loads efficiently without blocking page rendering
Minimizes payload size and execution overhead
Reduces layout shifts and visual delays
Supports improved Core Web Vitals, including LCP
This ensures teams can run experiments and collect data without hurting page speed, SEO, or user experience.
6. Redesigned Web Dashboard
A real-time view of performance at a glance.
The new PageSense dashboard provides a unified, real-time snapshot of website performance, eliminating the need to jump between reports.
Key insights include
Live visitor activity, including new and returning users
Sessions, pageviews, and engagement metrics
Conversion performance
Acquisition channels
Geographic breakdowns
It is built for daily monitoring, quick decisions, and executive-ready visibility.
7. Agency Model
Built to scale experimentation across clients.
PageSense 3.0 introduces an Agency Model designed specifically for agencies, consultants, and CRO partners managing multiple clients.
Why it matters
One centralized control panel for all clients
Isolated Org IDs for data security
Unified visibility into experiments and analytics
Bulk visitor licensing with flexible quota allocation
Real-time usage monitoring and alerts
Agencies can now focus on delivering results instead of managing tools, logins, or fragmented subscriptions.
8. A Forever Free plan to start experimenting with confidence
PageSense now offers a Forever Free plan designed to help teams begin understanding user behavior and optimizing experiences without cost or time limits. The plan includes core analytics and behavior insights such as web and mobile analytics, goals, funnel analysis, heatmaps, session recordings, and form analytics, making it easy to identify friction and improvement opportunities from day one. With support for up to 5,000 monthly tracked users, one project, one month of data retention, and up to five goals, teams can validate ideas, learn from real user behavior, and build a foundation for experimentation before scaling.
Eight years in, and still building
More than a milestone, this moment reflects the impact created through thousands of experiments, insights, and optimization decisions across businesses of all sizes. From startups testing their first landing pages to agencies running large-scale experimentation programs, PageSense continues to grow alongside the teams that use it. To our customers, partners, and users, thank you for your trust, feedback, and ideas that continue to shape the platform.
As we enter the next phase, we remain focused on helping businesses experiment smarter, move faster, and make better decisions. Explore PageSense 3.0 today and start optimizing with confidence.
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