There’s a customer story behind every statistic

Get your processes in place, and then you can truly take
advantage of CRM.

It was the theme we kept hearing again and again at the CRM
Evolution Conference in New York City earlier this year. If you’re going to compete, you have to
move beyond just operationalizing your process.

One way to truly improve processes is with more and more
analytics. Each analytic has a story behind it. Why is a certain statistic
going up or down or not changing at all? There’s a reason for that. And what
you’re ultimately trying to do is connect those stories to customers, explains Aaron Cano, VP of Marketing, Operations, and Planning for

FreshDirect, an online grocery store for
fresh produce delivered to your door.

Watch our interview with Cano for more insight on how to
uncover those stories!


2 Replies to There’s a customer story behind every statistic

  1. One Word Genius. This company will do great in the future. Being able to develop a story from analytics is a great way to build relationships with other customers.I'm still new to this and i would love to gain more insight about this type of business strategy.
    Does anybody have any info on this stuff?
    Are there going to be more events like this one in the future?Please let me know.

Leave a Reply

Your email address will not be published.

The comment language code.
By submitting this form, you agree to the processing of personal data according to our Privacy Policy.

Related Posts