My favorite grocery store is Trader Joe’s. As I was waiting in line at the cash register today, I saw this message, handwritten on a black board:
High quality products
Ridiculously low prices
But talk is cheap
We invite you to shop and compare
Normally this kind of thing would sound, well, a bit cheesy. But at Trader Joe’s it somehow fits perfectly, because they actually live up to it, day in and day out. I am always surprised by the quality of the goods on offer there, and the prices at which they are offered. And they consistently come up with surprises, making it even fun to shop there – I say this as a person who absolutely hates shopping.
They are such a unique grocery store that they even have a fan site, TraderJoesFan.com – when was the last time you heard of a grocery store with a fan website?
At Zoho, our guiding philosophy has been “Quality products, Low Prices”. Trader Joe’s has been a continuing inspiration, every time I shop.