If you are going to implement a CRM solution for your organization or if you have decided to switch from your existing CRM solution either because the current solution doesn’t solve all your requirements, is complex or you realized you are shelling out too much, read ahead.
First is this interview at CRMBuyer.com, ‘Cheap and Proud of It: Q&A With Zoho CEO Sridhar Vembu‘. Excerpts from the interview :
CRM Buyer: How can your products help your customers’ bottom lines in the near term?
Vembu: We offer what I believe is the lowest cost
per seat pricing in the industry — and it is a full, rich product.
This is not new pricing — it has been a consistent philosophy, but it
is resonating even more in this economy. First three users are free,
and the fourth user is billed at (US)$12 per user per month.
CRM Buyer: What are some of the brightest spots for your company right now?
Vembu: We focus on small companies — three-,
five-seat customers. But we are now seeing larger customers emerging,
such as 50 to 100. Also, there is a growing recognition of the maturity
of our product.
CRM Buyer: What is it about your product that makes it better?
Vembu: As we move to becoming a more fully
integrated suite, customers get even more value for their money. Our
project management integration, for instance, includes that
functionality in the overall suite — it is not something that has to
be integrated from another vendor. That is a serious consideration with
IT budgets under pressure now.
CRM Buyer: Besides the cost issue, how else do you compete with other names in this space?
Vembu: We are building up our other features, such
as email and calendaring. Those are a good way to get in a prospect’s
door and then introduce them to other Zoho offerings.
Read the full interview here. And next is a post by Josh Colter @ Elias Interactive, who offers professional services on Magento, an open-source eCommerce solution, titled ‘Implementing Zoho to Manage Client Relationships‘. Excerpt from the post :
This weekend we switched to a new CRM system here at Elias. I evaluated several different options including Salesforce.com and Highrise before ultimately selecing ZohoCRM. It seemed like every system I looked at either was too simple or too expensive.
Since we are small, every penny counts and every minute saved is
valuable to us. Our objective was to create a form on our website
where new potential clients can submit a request for more information. A CRM tool was desperately needed in order to collect the new contacts,
file them in on-demand software, trigger an immediate email to let them
know we will follow up soon, and send a notification email to me with
the info that they filled out on the form. Turns out this was harder to find than I expected. Enter Zoho.
Other companies out there do this sort of thing, Zoho just does it for $25/month/user.
So far I have customized the lead fields, mapped them to a form, and
pasted the HTML to our “Request a Quote” landing page. Also, the
software is set to automatically send me an email with the completed
fields and create a follow up task due the next day. Next week I plan to set up the triggered email response
to the interested client.
So, if you are looking for a CRM solution, give Zoho CRM a try. It’s free for the first 3 users. From the fourth user onwards, the Professional Edition costs $12 per month and the Enterprise Edition just $25 per month.