"It takes 2 seconds to create an invoice" -Travis Van, ITDatabase

This is what Travis Van, the founder of ITDatabase had to say about Zoho Invoice.

ITDatabase is a San Francisco based start-up, founded in 2007. It provides

analytical tools for dissecting coverage related to specific tech

topics, competitors, and

other parameters - and helps tech companies

get the aggregate views they need to make important marketing and PR


Here are some excerpts from our conversation with Travis Van.

How did you come up with the idea to start ITDatabase?


real problem we wanted to solve was that for nearly any tech topic, there are

hundreds and often thousands of people writing about it. New authors -

especially bloggers - pop up every day. Authors that wrote about

netbooks and other consumer electronics yesterday are today writing

about Cloud Computing or some other enterprise tech. It's very

difficult to keep up with the changing focus for publications and

authors - and we felt that there was an opportunity to index all this

content in a much more organized way than anything that was available.

And after years of using every other available tool in the industry we

felt that there was an opportunity to build a tech media research tool

that was much more compatible with PR / marketing folks' every day


How did you become a Zoho Invoice user?


did a web search for

online invoicing software. I had quickly learned

that in our sales process, some customers enroll immediately, while

others have much longer approval processes. It became sort of a mess to

keep track of who is at what stage, and it was a bit overwhelming. So I

wanted an easy way to keep track of all of the outstanding invoices,

and I also wanted some reporting to be able to see historical customer

win and renewal dates.

What do you like the most about Zoho Invoice?


me it's really the simplicity. You hear software developers describe

minimalistic design as the hardest goal for any product to accomplish.

I think Zoho Invoice accomplishes that. It doesn't impose a bunch of

unnecessary features or configurations on the user. It provides the

perfect tool for the person to get exactly done what they want, and as

a result it is extremely efficient to use. It takes 2 seconds to create

a customer and 2 seconds to

create an invoice and send it out to them

and then you have a paper trail of when you sent the invoice to the

customer, when its due, etc.. When they pay you, you can add the

payment and have a receipt sent to them instantly. For someone like me

with no background in finance, who is casually floating in and out of

looking at what our outstanding invoices are, what kind of revenues I

can expect in the next 6 months or 3 months - it's just very nice to

use an invoicing tool that is so straightforward. With Zoho Invoice I've never had

a question as to how anything works, it is extremely user friendly.


price I'm paying for keeping my

invoices tracked within Zoho isn't much

compared to the time it saves me. Zoho Invoice has really helped me cut

out the time I spend on accounting. I would rather spend that time pursuing other features and improvements for our product. 

So what is Travis Van all about besides work and ITDatabase?


a two year old kid and a start-up, I'm not exactly the most exciting

profile in leisure time activity. But when I'm not working or spending

time with my family, I like to golf or surf. I'm not very good at

either, but that doesn't stop me. Probably my favorite is just hanging

out at home and trying to cook something new.

You can also share your invoicing story with us, like Travis did.

Write to us now!


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