This is no longer the case. We now added the option to reorder the applications right on the App Navigation bar. Simply drag and drop the apps to the desired position and leave it there. Simple, ain't it?
While you are at it, it might be worth noticing another small enhancement. If you click on the logo in Zoho Business, the top row collapses giving you more space to work with. We figured your work area is more important than our branding. To go back, click on the down arrow from the Apps tab
If you have any suggestions that could make things simple, drop us a line.