Every tap, click, and gesture tells a story. Zoho Apptics helps you capture, contextualize, and analyze user interactions across your digital products (mobile, web, or desktop). Learn how users engage and turn their actions into insights that guide product growth.
Web
Mobile
DesktopYou decide what you want to measure. Track user actions that happen within your application with predefined and custom in-app events. While the SDK automatically collects essential event data, you can also add custom properties–relevant attributes that add richer context to the particular event tracked across platforms.
It's easier to get started than you think. Apptics automatically tracks primary lifecycle events by default. You can then define custom events to measure specific user interactions, aligned with your app’s logic, workflows, and business goals.
Go beyond event names and timestamps. Associate custom event properties to capture granular context around the user engagement that happens within your app. This transforms raw user activity into meaningful insights that reveal intent, motivation, and behavior patterns.
Analyze events across brands, platforms, app versions, browsers, OSs, devices, and countries. Visualize user journeys with flows and funnels to see how users navigate between events and screens, identify drop-offs, and discover what drives engagement.
Put your event data to work. Build funnels, define user segments, analyze event traces for debugging, or correlate in-app feedback and ratings with real user behavior. Every tracked event becomes a stepping stone toward smarter, data-backed product decisions.
Bridge the gap between product analytics and customer intelligence. Push event data to Zoho CRM to map the complete customer journey, from first interaction to conversion. Combine Apptics’ product intelligence with your existing customer data for a unified, actionable view of user behavior and business outcomes.
In-app events capture what happens within an app, including:
Event tracking captures digital interactions across platforms, forming the core analytics data required for further analysis on user behavior and optimizing user experience.
Yes, Zoho Apptics supports event tracking for web applications too. For detailed steps on SDK implementation, refer to our platform-specific SDK guides:
Yes, the events come under the engagement tokens and are available for both the Free Forever and Pro plans. Learn more about our pricing and limits here.
Event properties are bits and pieces of data (addition attributes that can be associated to an in-app event). Event property names and values are case sensitive.
Absolutely. You can track in-app events for apps under both production and development environments.