Track overall marketing performance with advanced analytics for Zoho Marketing Automation

Gain comprehensive insights to optimize lead generation, customer engagement, and conversion rates. Track campaign performance seamlessly. Make data-driven decisions to enhance your marketing strategies

Track key campaign metrics. Empower Marketing.

Zoho Analytics allows you to slice and dice your marketing data and create custom reports/dashboards.

Campaign performance
Actively track the key performance metrics of email and messaging campaigns. View opens/clicks across geographical locations. Gain a birds-eye view of the overall performance with conversion funnel and monthly trend views.
Mailing list performance
Monitor the campaigns sent, unsubscribed contacts and leads generated for every mailing contact list. View insights regarding high performing lists at any given time.

Key features of Zoho Marketing Automation analytics software

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Collaborative analytics
Develop & analyze reports together with your team. Share and embed your visualizations for wider consumption.
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Pre-built visualizations
Kick start your analytics journey with 75+ pre-built visualizations or build your own with the drag-and-drop interface.
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Email, export, and print reports
Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.
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Data blending
Combine data from different sources for cross-functional analysis. For example, blend data from Zoho CRM with marketing data to build an end-to-end conversion funnel.
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Smart analytical assistant
Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.
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Embedded analytics
Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or setup as a standalone portal.

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"I know fantabulous is not a word but I used it to show my excitement over Zoho Analytics. After using the system for 9 months, and boy is it a great tool! I've been able to merge my finance data with CRM to pull reports on invoices from Books and match the data in the CRM to show great reports. "