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What are business analytics tools?
Definition: Business analytics tools are software applications that help businesses gain insights by collecting, preparing, analyzing, and interpreting their data.
Learn moreFeatures and functionalities of business analytics tools
- Data integration
- Data preparation
- Data visualization
- Data analysis
- Augmented analysis
- Collaboration and sharing
Why do you need business analytics software?
Gain strategic insights
By integrating data from various sources, you get a comprehensive view of your performance. With predictive analytics and what-if analysis, businesses can simulate different strategies and understand their potential outcomes.
Analyze & forecast data
Analyze data patterns, identify trends, and forecast future outcomes accurately. Understand customer behavior, market dynamics, and operational performance at a deeper level.
Make better decisions
With accurate, up-to-date, and comprehensive insights, organizations can make better, more informed decisions. This approach eliminates the process of making decisions based on assumptions or biases.
How to choose business analytics software?
Integrate data from different sources
Have your business data stored in databases and data lakes? Does your business use different cloud apps? Make sure the analytics software you choose offers seamless integration with your data source.
Zoho Analytics supports integration with over 250 data sources—databases and data lakes, cloud business apps, files, feeds, and more.
Blend data for unified business analytics
Combine data from different departments into a single place and uncover insights that may not be apparent when analyzing data in silos. Understand how different aspects of your business interconnect better.
With Zoho Analytics, you can blend data from different sources and get cross-functional insights.
Visually analyze data and uncover insights
Data visualization is key to identifying trends and patterns in your data. Interactive dashboards, charts, and reports help you communicate insights clearly. Grasp complex information quickly with visualizations.
With 50+ visualizations, Zoho Analytics is your perfect analytics software to visualize and analyze your data.
Augment the analytics process with AI
Leveraging advanced technologies in your analytics process can significantly enhance the speed and accuracy of analysis. AI can help uncover hidden correlations and insights that may be missed by human analysts.
Zoho Analytics' augmented analytics capabilities include Ask Zia, Zia Insights, forecasting, what-if analysis, and more.
Collaborate with teams and stakeholders
Collaborating options allow teams to work together on analyzing data, creating reports, and making decisions collaboratively. The ability to share reports and dashboards with the team ensures everyone has access to the same insights.
With Zoho Analytics, you can share reports and dashboards, create custom roles, and share data stories.
Access business analytics on the move
Businesses need access to analytics and real-time insights on the go. Mobile access allows teams to access and assess data from their smartphones or tablets, stay informed about changing conditions, and respond quickly to them.
Zoho Analytics offers mobile apps, Zoho Analytics Mobile BI and Dashboards, to reduce your time to insights.
“Zoho Analytics created a tremendous amount of value for the agency and takes our relationship with clients to the next level. The preparedness to integrate the data, build alluring visualizations, and its shrewdness have given us the ability to retain clients. The reporting is so substantial, so easy to do, and created stickiness for our business”
Eddie Shekari
Principal & CEO, Versa CreativeBenefits of using business analytics software
Here are some of the best reasons why businesses use business analytics software.
Data analysis at scale
With powerful data processing and analysis capabilities, analytics software can handle large, complex datasets. Businesses can gain insights, irrespective of the volume or complexity.
Uncover hidden insights
Advanced analytics techniques, such as AI, machine learning, and predictive modeling, allow businesses to uncover hidden patterns, trends, and insights—in a short period of time.
Predict future outcomes
Through predictive analytics and forecasting models, organizations can anticipate future performance, market demand, operational requirements, and potential challenges.
Make data-informed decisions
Decision makers can leverage the comprehensive, accurate, and up-to-date information presented in a clear and visualized manner. Base your strategies on factual data rather than assumptions.
Optimize business strategies
With the insights gained, organizations can continuously optimize and refine their business strategies. This enables businesses to identify areas for improvement, test different scenarios, and adjust their strategies.
Grow your business
With a comprehensive and data-driven understanding of customers, market trends, operational efficiencies, and growth opportunities, organizations can make informed decisions that lead to increased revenue, profitability, and market share.