In a recent team meeting I was asked this question: “What’s the aim of Product Marketing?” My answer was almost instant and I found myself saying, “To know and understand the customer.” I further explained that the crux of what I do depends on understanding the customer needs and opinion. It’s actually a cycle – know the customer needs – take actions – communicate – get feedback – make changes again.
This is the reason surveys play an important role for any product marketer. Customer Feedback Surveys are the best way to understand the feelings of a very large customer group at once. The information gathered can then be passed on to the Engineering, Sales and Customer Support Teams, and decisions on the product can be taken accordingly.
So, how do I go about getting this feedback from customers?
Here’s how it goes:
I design the survey in a Survey Software.
My customer data is in a CRM system.
And, I use an Email Marketing Software for sending out the surveys.
The problem is, the data is in too many places. That’s why Zoho Campaigns has integrated with SurveyMonkey.
SurveyMonkey is the popular online survey tool that lets you create all types of surveys like product feedback, customer satisfaction or market research surveys.
You can now create a survey campaign in Zoho Campaigns for every survey created in your SurveyMonkey account. Administering the survey process becomes simple now. All you have to do is to select your survey while creating a SurveyMonkey campaign. The customer data is synced from Zoho CRM into a mailing list. The email survey then goes out at the date & time that you specify. And once the results are out, Survey Reports give you a summary of the performance right from your Zoho Campaigns account.
Coming to the templates, we have designed email templates especially for SurveyMonkey Campaigns. You’ll find a number of templates for the mobile audience too. Smart Survey templates are optimized for mobile devices so that you do not have to spend time on the layout. You can select any of these templates while creating your SurveyMonkey campaign.
We have an Online Guide in case you need help in setting up your survey campaign.
It’s a much easier way to know your customers. Do try this out and let us know what you think.