10DLC Registration Checklist

Do not include prohibited use cases

Ensure your campaign does not include prohibited content in any of your use cases.

Here is the list of prohibited content in 10DLC:

• Sexual or pornographic material

• Abusive or harassing language

• Firearms or fireworks

• Alcohol, tobacco, or illegal drugs

• High-risk financials (loans or loan forgiveness, credit repair, debt collection, tax-related content, or cryptocurrency-related content including one-time passwords)

• Gambling

• Investment opportunities

• Unsolicited real estate inquiries

• Multi-level marketing (MLM)

• Receiving or sending one-time passwords from or on behalf of other service providers

• Website references to SEO services, which carriers consider a form of lead generation

• Lead generation and affiliate marketing

Note: Using any of these prohibited use cases will result in campaign rejection.

Consistency in brand, website, and sample messages

The brand and/or website need to match the one in your sample messages.

Consistency in sample messages and use cases

The sample messages must be relevant to the use case.

Example: You have registered for a marketing campaign, and your sample messages read, "Your one-time password is: 0129." This is irrelevant and will result in campaign rejection.

Embedded links/numbers

Ensure that embedded links, hyperlinks, or phone numbers in the campaign content messages are mentioned in your sample messages.

Must have privacy policy, opt-in, and opt-out mentioned in your website

It is mandatory to have opt-in, out-out, terms and conditions, and a privacy policy for your brand on your official website.

Note: The privacy policy CANNOT permit the sharing or selling of end-user information to third parties and affiliates.

Make sure the phone number field in the opt-in form is optional

Website opt-in form must not have phone number fields as mandatory, which is considered a forced opt-in. The phone number field should be optional.

Make sure opt-in leads are collected by your brand

The opt-in leads must be directly received by the business or organization. Sharing or selling opt-in consent data with affiliates and third parties is prohibited. 

Example: You have registered under the brand name XYZ; your opt-in message cannot have a third party, ABC, assigned to opt in the leads.

Must have opt-out mentioned in the opt-in message

Your opt-in message must contain the opt-out message as well.

Example: You have chosen to opt in to XYZ Marketing! To opt out, reply STOP.