Mandatory Website Requirements for 10DLC Compliance   

SMS OPT-IN Consent

As per 10DLC guidelines, it’s mandatory to have SMS opt-in consent on your website. This requirement applies not only to SMS marketing campaigns but also to one-on-one SMS communications with your customers.

To comply, please add a checkbox on the webpage where you collect customer information with text similar to the following
"By providing your telephone number, you consent to receive calls, emails, and text messages. MSG & data rates may apply. Message frequency may vary. Reply "STOP" to opt-out and "HELP" for help. View our Privacy Policy for more information".

This helps ensure compliance with 10DLC guidelines and facilitates quicker approval.

10DLC Privacy Policy

When submitting a 10DLC campaign for approval, the privacy policy and the terms and conditions must be in a clear, obvious place on the associated website. They must also be near the field where phone numbers are entered by consumers. The carrier will review the website to check this placement. Any time that the end user must provide a phone number for messaging purposes, the privacy policy and terms and conditions have to be present.

The privacy policy CANNOT allow the sharing or selling of end-user information to third parties and affiliates. This includes but is not limited to:

• Sharing for marketing purposes.

• Sharing for lead generation purposes.

• Sharing for third-party analytics purposes.

The privacy policy must be clear and protect end users' information.

The terms and conditions, the privacy policy, and the opt-in route must match. This includes but is not limited to:

• None can state that end-user information will be shared.

• The terms and conditions should clarify that opt-in and opt-out occur through the same 10DLC number. A short code opt-out route is unacceptable. There should be consistency across the information presented in the opt-in, the terms and conditions, and the privacy policy.