Non-profit organizations are, as the name suggests, charitable organizations catered towards helping the community, as opposed to being focused on making profits. NPOs might provide education, healthcare, food programs, religious services, animal-welfare services, or any number of other helpful services.
Running an NPO can be challenging. Stringent government rules and regulations regarding the governance of the NPO, its affiliation with other organizations, and funding and taxation affairs, add to the challenge. It’s not only about an individual or organization wanting to help a certain cause, it’s also about how they have to go about providing that help. To run an NPO smoothly, the management needs information from multiple groups: the volunteers, the donors, and the public. NPO surveys are useful in understanding their perspectives and provide administrators with solutions to overcome some of the hurdles in the way.
Key Components of an NPO
How can surveys help a non-profit organization?
Collecting volunteers’ opinions:
Volunteers are the building blocks of an NPO. They are at the front line, interacting with the community and donors, assisting the management, and lending a hand in organizing events. They’re an invaluable asset to an NPO and it’s important to understand their mindset and satisfaction level in order to retain them. Their feedback and suggestions will also help sort out any drawbacks in the planning and strategy.
Common Survey Questions For Volunteers:
- 1What are your expectations regarding the functioning of the NPO?
- 2What were the challenges you faced as a volunteer in the organization?
- 3How would you rate your overall experience working here?
- 4What are your suggestions for improving the organization?
Lack of funding limits the number of ways an NPO can help. Donors are the lifeline of an NPO. They provide financial aid and support the NPO’s endeavors. Getting feedback from potential donors can help the organization address their concerns and understand their hesitations. The reasons could be something as simple as them wanting documentation about where funds are being allocated or an official certification to prove the organization’s legitimacy. Understanding the donors’ perspective can help managers be aware of certain faults in the system, keep the donors happy, and draw in more donors.
Common Survey Questions For Donors:
- 1What are the factors you consider while donating to an NPO?
- 2What made you choose this organization?
- 3Were there any hurdles in the donation process?
- 4How likely are you to donate again?
Gather public opinions
The beneficiaries of an NPO, the public or targeted sections of the ecosystem, is one of its most important components. Surveys from the public help the organization provide better services. They help improve strategies and fund management and ensure that the services reach the concerned people.
Public research surveys are useful while initiating a project. For example, the NPO might face a dilemma while deciding to turn an empty plot into a park or a veterinary clinic, and research surveys asking for feedback and suggestions from the local community will help make better decisions. They can also be used to run opinion polls or to gauge public awareness on certain social issues.
Crowd support campaigns and rallying the community around those campaigns are a key part of an NPO’s work. NPOs are involved in organizing campaigns for social causes and they also need non-monetary support from the public. For example, environment protection rallies, children’s safety campaigns, and animal rights campaigns require the creation of petition forms and collection of signatures from the public, for which surveys can be used.
Events surveys can help with the many events an NPO needs to organize, ranging from charity and fundraising events to awareness rallies and more. Pre-event surveys might help in collecting information that helps in efficiently planning and running the event, and post-event surveys may help in getting feedback and suggestions after the event, which can be used to improve future events.
Survey Question Examples For Public Research:
- 1In what ways have the services from the organization benefited you?
- 2What are the improvements you wish to see in the campaign next year?
- 3What is your opinion on the renovation of the old public library building?
- 4Are you willing to support our Env 22’ campaign against deforestation?