Website experience feedback survey

Gain the actionable data necessary for improving the speed, usability, and design of your ecommerce website. Provide your customers with a seamless web experience by optimizing site performance, resolving issues, and seeking user feedback while revamping or changing your website.

Try this template

Why are website feedback surveys important?

Website feedback surveys are an easy yet effective way to evaluate your website’s performance. Asking for feedback from customers who have interacted with your website is the best way determine what’s working well and what’s not, and identify bugs that might go unnoticed.

Website experience feedback survey

1. Is this your first visit to our store?

2. What was the goal of your visit today?

3. How easy was it to find what you were looking for?


Use website feedback surveys to improve user experience

As an ecommerce business, your website is a direct reflection of your brand. It’s also the only touchpoint your customers will encounter. Our website experience feedback template can be a valuable tool when you’re conducting usability testing. It will help you gather important data to ensure your website is performing optimally.

Website experience feedback survey
Identify the pain points

Determine whether customers can navigate your website easily. Identify any hindrances or distractions, and make sure the user interface is easy to use. Find out if your product descriptions and pricing details are clearly displayed.

Boost website performance

Check that your website loads quickly. Ensure that the mobile version of your website works as seamlessly as the web version. Getting page-specific feedback from your customers will help you identify any areas that need improvement.

Fix bugs and other issues

Buttons and links malfunctioning, inconstancies in page design, typos or grammatical errors in the content, compatibility issues, and crashes are common issues you might encounter. Identify and fix them immediately.

Stay updated

Capture the voice of the customer (VoC). Asking customers what other websites they’ve used, and what they liked/disliked about them can help you understand customer expectations. Learn what you could add or remove from your website and stay updated on the latest trends in website design.