Event surveys: Plan smarter, engage better, and maximize ROI with actionable insights

Great events are crafted, not left to chance. From product launches and trade shows to conferences and corporate meets, surveys help you plan every detail, understand your audience, and create moments that matter. Start smarter events planning today!

  • Transformative events.
  • Enhanced experiences.
  • Stronger relationships.
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Event survey Insights

Every successful event starts with the right insights. Event surveys are like a backstage pass to your attendees’ minds, helping you uncover their expectations, preferences, and honest feedback. They also provide valuable input from other stakeholders, ensuring every perspective is accounted for to create a truly great event experience and collect actionable insights.

How do surveys benefit event experience from start to finish?

  • Understand your audience

    Pre-event surveys help you uncover attendee preferences, such as themes, schedules, and activities. These insights ensure your event is tailored to their interests.

  • Simplify event planning decisions

    Planning becomes effortless with surveys guiding key choices like speaker selection, catering options, and session formats. They provide clarity and help you create a well-organized event.

  • Boost attendance with actionable insights

    Surveys allow you to gauge interest, identify potential obstacles, and fine-tune your strategy. This way, you can increase registrations and attract the right crowd.

  • Enhance experiences in real-time

    Live feedback through surveys or polls enables quick adjustments during events. From improving sessions to resolving logistical issues, you can ensure attendees have a memorable experience.

  • Measure your event's success

    Post-event surveys offer valuable feedback on satisfaction levels, key takeaways, and areas for improvement. Enhance future events and build a reputation for excellence the easy way.

  • Foster long-term engagement

    Follow-up surveys help you stay connected with attendees, collect ideas for future events, and strengthen relationships. They turn one-time participants into loyal supporters of your

Why Zoho Survey for event planning?

Features to simplify planning and maximize success.

Get a quick start with event survey templates for pre-event planning, live sessions, and post-event feedback. There is no design experience needed. Choose a template, tweak it, and start collecting responses.

Brand your surveys to match your event. Add your logo, event colours, and custom themes to them. You can also host them in your own domain to ensure professional relevance.

Reach global audiences with multilingual surveys. Every attendee, regardless of location or language, can provide valuable feedback effortlessly.

Send your surveys via email, SMS, embed them on your event website, or share QR codes at your venue. With Zoho Survey, your audience will have easy access to surveys.

Monitor responses as they come in. Identify areas for improvement and make adjustments so that your event runs smoothly. Use word clouds to identify themes and AI backed sentiment analysis to gauge feedback tone for deeper insights.

Schedule automatic reminders, thank-you and follow-up trigger emails. Zoho Survey helps you stay on top of attendee sentiments effortlessly.

No internet? No problem. Use offline surveys to capture feedback at remote venues, outdoor events, or during field activities. Data automatically syncs when you're back online.

Sync with Zoho CRM, Eventbrite, or other platforms to streamline attendee data and automate workflows. Integration ensures all your event data is in one place.

Zoho Survey has enterprise-level encryption and compliance to keep data safe. Your trust is a top priority, and we make sure it’s never compromised.

Survey integrations: Apply insights within your marketing stack

Key survey types to optimize your events

Surveys for every step of your event journey

Pre-event Surveys

Understand what attendees want by gathering their preferences, expectations, and interests to tailor events that resonate with them.

Registration survey forms

Seamlessly collect attendee details, preferences, and any special requirements during the registration process.

Event satisfaction surveys

Measure overall satisfaction by understanding what your attendees loved and where there’s room for improvement.

Safety and accessibility surveys

Ensure safety and accessibility by identifying potential issues and accommodating all attendees effectively.

Session evaluations

Evaluate specific sessions by capturing attendee insights on content relevance, presentation style, and takeaways.

Speaker evaluation surveys

Gather feedback on speaker performance, delivery, and how engaging their session was for the audience.

Virtual event surveys

Tailored for online events, these surveys assess platform usability, content quality, and audience engagement.

Post-event feedback

Discover what worked well and what didn't by capturing attendees' overall experiences.

Vendor and exhibitor surveys

Understand the experience of vendors and exhibitors, ensuring mutually beneficial future partnerships.

Sponsor surveys

Gain insights into sponsor satisfaction, their ROI, and suggestions for enhancing collaborations.

Volunteer feedback surveys

Learn from volunteers about their experience, challenges faced, and ideas for smoother event execution.

Polls and quizzes

Boost engagement during live sessions with interactive polls and fun quizzes that add energy to the event.

How to create better event surveys?

Keep it short

Limit to 5-7 essential questions to save attendees’ time.

Use survey logic

Show only relevant questions to each respondent.

Don’t require all answers

Use optional questions to boost completion rates.

Ask key questions early

Start with the most important one for sure insights.

Group similar question

Organize by topic for smoother responses.

Embed in emails

Start the survey directly in the email to increase responses.

Appeal to moderates

Include scales for balanced feedback from all attendees.

Limit open-ended questions

Use mostly multiple-choice for quick answers.

Spot trends

Analyze patterns to make future events better.

Offer incentives

Encourage responses with small rewards.

Frequently asked questions

With Zoho Survey’s QR code surveys, you can share your survey instantly with attendees. Simply display the QR code at your event, and attendees can scan it with their phones to access and complete the survey—no additional steps required! This method ensures ease of participation and maximises response rates.

Zoho Survey makes it simple. You can share access to dashboards with your team. This way, everyone stays aligned on insights and actions.

Yes, Zoho Survey supports anonymous surveys. This encourages honest responses from attendees, especially when asking for critical feedback about sensitive topics.

With Zoho Survey’s advanced features, you can distribute surveys using unique URLs (Collectors) or specific groups like VIPs, speakers, or general attendees. You can then track responses separately, making it easy to analyse feedback by group and tailor your insights accordingly.

Create your event survey today and turn attendee feedback into lasting success.