Sangeeta Bose Oct 16, 2019

Sampling error

Carefully identifying and selecting the right group of people is crucial to conducting surveys properly.

Sangeeta Bose Oct 16, 2019

Question errors

As a surveyor, you do not want to ruin data quality by asking confusing questions.

Sangeeta Bose Oct 16, 2019

Response bias

An external factor that influences a respondent to answer untruthfully is response bias.

Sangeeta Bose Oct 16, 2019

Confirmation bias

Confirmation bias happens when researchers interpret results in sync with one's beliefs or theories.

Sangeeta Bose Oct 16, 2019

Survey reports

The kinds of survey reports - cross tab, trends and custom - give you multiple options to analyze your data.

Sangeeta Bose Oct 16, 2019

Identifying the right sampling method for your survey:

The right sample is a carefully identified group that is representative of the whole population.

Sangeeta Bose Oct 16, 2019

How do I get more responses for my survey

Surveying is not only about asking the right questions—it's also about getting answers from the right people.

Sangeeta Bose Oct 16, 2019

Seven Easy steps to create a survey

Surveys help you get information about many things - whether its to collect feedback from users on a new product, or maybe or finding out which candidate they’ve voted for.

Sangeeta Bose Oct 16, 2019

Sample Size

How many people should you survey? Choosing the right number of people to survey is a question that often stumps statisticians as well.

Sangeeta Bose Oct 16, 2019

Margin of Error

The value of the margin of error goes a long way in determining how accurate your survey is.