2021: Explore, Learn, Grow, and More

Waheeda Qaiyum  Dec 31, 2021

2021: Explore, Learn, Grow, and More

2021 has been a year of learning at Zoho Survey and undoubtedly a challenging one. With new innovations and possibilities for digital solutions, we fearlessly entered a new decade of challenges, growth, and improvement. We worked towards scaling our platform leveraging ease of use for our customers with dedication.

How to tell a legitimate survey from a scam

Waheeda Qaiyum  Jul 30, 2021

How to tell a legitimate survey from a scam

Online surveys are a great way for those looking to earn a little extra money. However, it’s important to be aware of the fact that you can get easily scammed through these surveys.


Sangeeta Bose  Jun 10, 2021

Measure and Grow Customer Loyalty With Your NPS Survey

It’s always great to get a fresh perspective by gathering customer opinions about your brand, product, or business. The Net Promoter Score (NPS) is one such tool to help you measure customer experience and predict business growth.

COVID-19 vaccines

Waheeda Qaiyum  May 10, 2021

Opinions matter: What do people think about COVID-19 vaccines?

As the world is warming up to the idea of new vaccines, there are many conversations happening about their safety and viability.

Waheeda Qaiyum  April 12, 2021

Fraudulent data in online surveys and What can you do about it

Data quality is key to successful market research. One of the problems faced by organizations conducting research is fraudulent data provided by nefarious individuals.

Waheeda Qaiyum  Mar 1, 2021

Trending CX goals for 2021 and how to achieve them

Think about it: When was the last time you had a positive experience with a brand or business? How great did it feel?

Waheeda Qaiyum  Mar 1, 2021

Questions that will help you determine your school climate for students.

Understanding the impact of school climate for students is crucial to improving the environment and the overall school experience.

Waheeda Qaiyum  Feb 10, 2021

12 Most Effective Ways to Collect Feedback & Reviews

What if we told you there's a better way to sell your brand than just marketing it? All you need are two things: feedback and reviews.

Sangeeta Bose  Jan 29, 2021

Using surveys to help educators during COVID-19

The Coronavirus (COVID-19) pandemic has created the largest disruption of education in recent memory, affecting more than 80% of learners across school and college in more than 190 countries.

Waheeda Qaiyum  December 31, 2020

Bidding Adieu to 2020: Important highlights of Zoho Survey

2020. A year that forever changed how we perceive things, both professionally and personally. If there was one thing 2020 taught us, it’s to keep growing no matter the circumstance.

Sangeeta Bose  November 10, 2020

Redesigning your market research during COVID-19

The COVID-19 pandemic will result in a long-term psychological shift in how we view many things, and marketing is no exception.

Sangeeta Bose  August 17, 2020

Coronavirus Return-to-Work Assessment Survey

The world is trying to return to its normal workflow in these difficult times, but it’s easier said than done.

Sangeeta Bose  August 10, 2020

Survey completion rate vs. response rate: Differences explained

Terms like response rate and completion rate are frequently used by marketers and surveyors.

Sangeeta Bose  June 29, 2020

9 tips for writing great survey questions

While numerous considerations go into making a survey, perhaps the most important one is deciding which questions are going to capture the data you need.

Sangeeta Bose  Jun 10, 2020

Anonymous surveys when and how to use them

Participants in anonymous surveys are significantly more likely to provide full, honest answers, giving you data that can make a real difference your survey questions.

Sangeeta Bose  May 18, 2020


Using surveys to improve customer communication during COVID-19.

Sangeeta Bose  April 26, 2020

Quantitative vs. Qualitative Research

Quantitative and qualitative research are two different, complementary methods of gathering information for surveys and any data.

Sangeeta Bose  April 6, 2020

Scaling your survey responses using a Likert scale

A Likert scale is a rating scale that helps you assess your respondent's opinion in a survey.

Sangeeta Bose  Oct 16, 2019

Sampling error

Carefully identifying and selecting the right group of people is crucial to conducting surveys properly.

Sangeeta Bose  Oct 16, 2019

Question errors

As a surveyor, you do not want to ruin data quality by asking confusing questions.

Sangeeta Bose  Oct 16, 2019

Response bias

An external factor that influences a respondent to answer untruthfully is response bias.

Sangeeta Bose  Oct 16, 2019

Confirmation bias

Confirmation bias happens when researchers interpret results in sync with one's beliefs or theories.

Sangeeta Bose  Oct 16, 2019

Survey reports

The kinds of survey reports - cross tab, trends and custom - give you multiple options to analyze your data.

Sangeeta Bose  Oct 16, 2019

Identifying the right sampling method for your survey:

The right sample is a carefully identified group that is representative of the whole population.

Sangeeta Bose  Oct 16, 2019

How do I get more responses for my survey

Surveying is not only about asking the right questions—it's also about getting answers from the right people.

Sangeeta Bose  Oct 16, 2019

Seven Easy steps to create a survey

Surveys help you get information about many things - whether its to collect feedback from users on a new product, or maybe or finding out which candidate they’ve voted for.

Sangeeta Bose  Oct 16, 2019

Sample Size

How many people should you survey? Choosing the right number of people to survey is a question that often stumps statisticians as well.

Sangeeta Bose  Oct 16, 2019

Margin of Error

The value of the margin of error goes a long way in determining how accurate your survey is.