14 survey mistakes to avoid.
Surveys harness customer potential with ease when framed in the right way, unburdened from amendable mistakes. Hearing out your customer's opinions and thoughts in every part of your business plan expresses a personal effort that shows your concern and readiness to improve for your customer.
Customer-centric solutions using Voice of the Customer (VoC)
A good VoC strategy can help you create and successfully execute an actionable plan to improve customer satisfaction. The voice of the customer, customer satisfaction, and customer experience go hand in hand in growing a business.
How to screen panels for valid survey responses?
Survey screening questions, also called "screeners", go beyond general demographics and use more specific criteria to qualify participants.They are asked before the actual survey begins. This way, you can ensure the right audience is responding to your survey.
Customer touchpoints and their impact in your business
Each customer touchpoint is an opportunity for companies to interact with their customers and create a meaningful experience for them. A better experience can be anything that makes a tedious process seamless or a purchasing experience that creates a loyal customer.
Measure and Grow Customer Loyalty With Your NPS Survey
It’s always great to get a fresh perspective by gathering customer opinions about your brand, product, or business. The Net Promoter Score (NPS) is one such tool to help you measure customer experience and predict business growth.
Fraudulent data in online surveys and What can you do about it
Data quality is key to successful market research. One of the problems faced by organizations conducting research is fraudulent data provided by nefarious individuals.
Questions that will help you determine your school climate for students.
Understanding the impact of school climate for students is crucial to improving the environment and the overall school experience.
12 Most Effective Ways to Collect Feedback & Reviews
What if we told you there's a better way to sell your brand than just marketing it? All you need are two things: feedback and reviews.
Survey completion rate vs. response rate: Differences explained
Terms like response rate and completion rate are frequently used by marketers and surveyors.
9 tips for writing great survey questions
While numerous considerations go into making a survey, perhaps the most important one is deciding which questions are going to capture the data you need.
Anonymous surveys when and how to use them
Participants in anonymous surveys are significantly more likely to provide full, honest answers, giving you data that can make a real difference your survey questions.
Quantitative vs. Qualitative Research
Quantitative and qualitative research are two different, complementary methods of gathering information for surveys and any data.
Scaling your survey responses using a Likert scale
A Likert scale is a rating scale that helps you assess your respondent's opinion in a survey.
Sampling error
Carefully identifying and selecting the right group of people is crucial to conducting surveys properly.
Question errors
As a surveyor, you do not want to ruin data quality by asking confusing questions.
Response bias
An external factor that influences a respondent to answer untruthfully is response bias.
Confirmation bias
Confirmation bias happens when researchers interpret results in sync with one's beliefs or theories.
Identifying the right sampling method for your survey:
The right sample is a carefully identified group that is representative of the whole population.
How do I get more responses for my survey
Surveying is not only about asking the right questions—it's also about getting answers from the right people.
Seven Easy steps to create a survey
Surveys help you get information about many things - whether its to collect feedback from users on a new product, or maybe or finding out which candidate they’ve voted for.
Sample Size
How many people should you survey? Choosing the right number of people to survey is a question that often stumps statisticians as well.
Margin of Error
The value of the margin of error goes a long way in determining how accurate your survey is.
