A social media content calendar is an organised version of your content pipeline that you plan to post across your social media platforms. Having a social media content calendar in place will help you establish the tone for your future posts, track published posts, and collaborate and connect effortlessly with your team. It can also help you be productive if you're managing multiple social channels like Instagram, LinkedIn, Google My Business Listing, Twitter, and more. On top of this, a social media content calendar is a way to voice and define your content themes as you prepare to post ideas that resonate with your target audience.
Here's an infographic outlining five key points to include on your social media content calendar to step up your marketing game.