Monitoring is an important exercise that adds value to your social media listening routine. It helps you identify potential customers across social networks, and keep an ear out for what people are saying about your brand.  With a social media monitoring dashboard, this becomes simplified. You can track key brand aspects like your social mentions, relevant hashtags, industry keywords, and important pages/profiles you want to keep an eye out for—all from one place. This way you can keep up with the buzz, and stay on top of audience sentiment around your business at the same time.

Start using a monitoring tool to track what’s relevant to your brand and benefit from it. Here’s 5 ways you can benefit from doing that:

Read more on how your brand can benefit from a social media dashboard.

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