Social media monitoring is an important exercise that adds value to your brand’s listening routine. It helps you keep track of relevant updates in your field, identify potential customers across social networks, and keep an ear out for what people are saying about your brand.  With a social media monitoring dashboard, this process is largely simplified. You can track key brand aspects like your social @mentions, relevant #hashtags, industry keywords, and important pages/profiles you want to keep an eye out for—all from one place, neatly organized. This way you can keep up with the buzz, and stay on top tweets about your brand, at the same time.

Using a social media monitoring tool to track what’s relevant to your brand can greatly benefit you on an everyday basis. Here’s 5 ways that we think it makes sense to invest in one:

Read more on how your brand can benefit from a social media dashboard.


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