Website visitor tracking software for better engagement
Tailor prospect engagement by analyzing visitor footprint on your website. Zoho SalesIQ's website visitor tracking software gives you real-time insights on your website visitors, their source, and website browsing patterns so you can move them through your sales funnel faster.Try it now
See what sets Zoho SalesIQ apart from other website visitor tracking tools
Real-time website visitor tracking dashboard
Know who's on your website and how they are interacting with your site in real time. Our website visitor tracking dashboard gives you an insightful list of your website visitors sorted by the criteria of your choice with details like location, actions, time spent, traffic source, and more. The website visitor tracker indicates prospects with an ongoing deal in CRM and even shows if visitors are available or idle.
Custom website visitor tracker for sales teams
Configure the real-time website visitor tracking dashboard to show each member of your sales team their own target audience. You can route visitors to each team member based on referral source, the product/service they're interested in, location, and more.
More than just a website tracking software
With SalesIQ's mobile SDK—Mobilisten, you can also see who's on your mobile app, what section of the app they're on, referral source, and more. In fact, everything you get with the website visitor tracker extends to your mobile app too!
Visitor insights always at your fingertips
With our real-time website visitor tracking software, the visitor insights you get are not lost once the visitor leaves your site. They're classified as visitors, contacts, and companies, and stored in your SalesIQ portal. You can easily push these details to your CRM too.
Lead scoring to prioritize hot leads
Determining which prospects to focus on is critical for sales teams. In addition to real-time website visitor tracking, your visitors are assigned a lead score calculated through custom lead scoring rules based on indicators like traffic source, time spent, last active time, past visits, current page, location, and more.
Personalized customer engagement through website visitor tracking
Visitor activity-based proactive chats
Nurture hot leads by starting conversations with them on high-intent pages like your Contact Us, Demo, or Pricing pages based on website visitor tracking information to boost your conversion rate.
Chatbot flows based on visitor tracking insights
Launch custom chatbots based on specific web visitor tracking parameters like the page your visitor is on, their actions, location, and more. Offer help when they're on the pricing page for too long or when a transaction fails or show location-based products and personalized promotional offers.
Automated mail list creation
Configure SalesIQ to automatically add website visitors to relevant mailing lists based on website visitor tracking parameters like products they're interested in, pages visited, source, lead score, and more.
Returning visitor data for personalized assistance
Amaze returning website visitors by delivering a more personalized experience using insights from their chat history, previous web path, and actions taken on your website.
Visitor tracking mobile alerts
Get mobile notifications when new or existing visitors land on your website or mobile app. If you’ve integrated SalesIQ with your CRM account, these visitor tracking notifications also indicate if the visitor is a CRM lead or a contact.
Privacy-first website visitor tracking
Hear from our customers
Zoho SalesIQ helped us identify where we’re getting our visitors from and generate quality leads by directly chatting with them. We get an automated email of visitor behavior and downloadable contact data of visitors, which we use for email marketing to generate traffic and leads.
Before SalesIQ, we never knew where our readers were coming from. When we had installed it, we started realizing that we are getting a good number of page views across the globe. The daily email from SalesIQ helped us improve our story performance. With SalesIQ, we are able to analyze the kind of stories that are performing well and those which did not perform well.
Implementation of SalesIQ was very easy. You can simply copy and paste it into your website, and you get to see the visitor insights instantly and in-live.
I like how the rings show who’s on our website and give us more information about them. It’s also useful to see where our website visitors came from and the pages they viewed.
SalesIQ gives visitor data like the pages the visitor has visited so the live agent can have context while initiating a chat. The visitor tracking data also helped our bot to direct users to relevant teams.
Here's everything you should know about website visitor tracking software
What is website visitor tracking?
Website visitor tracking is the mechanism of tracking visitors' interaction with your website, like the pages they view, the duration of their visit, the actions they take, and their journey throughout the site.
What is website visitor tracker software?
Website visitor tracking software is a piece of code added to a business's website that gives the business a real-time view of visitors on their website along with details like location, actions on the site, visit duration, traffic source, and more that can be used for effective prospect engagement, conversion, and customer support.
What is the difference between website visitor tracking and web analytics?
Website visitor tracking is the process of knowing who your website visitors are, their location and source, as well as their behavior on your site in order to personalize prospect and customer engagement. All the data you get pertains to individual visitors.
Web analytics is the collection and analysis of website traffic and performance metrics like visits, average time spent by visitors on the site, bounce rates, countries giving you the most traffic, traffic flow between pages, and more. The data you get here is the average of the visits you get, and pertains to each of your webpages.
How do you track website visitors?
To track website visitors, you need to select website visitor tracking software that fits your requirements first. There are many website visitor tracking tools available. After choosing a visitor tracker, you need to add the visitor tracking code/script provided in the tool on your website. The software will then track your website visitors and give you a real-time view of visitors and their behavior on your website.
What is the difference between B2B and B2C website visitor tracking?
B2B visitor tracking often focuses on monitoring and analyzing the behavior and interactions of business accounts that visit a website or key decision-makers of those businesses. This is often done by capturing IP addresses and using IP lookup services to match them with known companies.
B2C website visitor tracking, on the other hand, tracks individual website visitors' behavior and preferences. This includes monitoring their navigation patterns, page views, time spent on the site, and interactions with specific elements. It helps businesses deliver targeted recommendations, offers, and advertisements based on website visitor analytics to enhance customer engagement and drive conversions.
Why is website visitor tracking important?
Website visitor tracking helps businesses understand who their website visitors are, the source of this traffic, and how they're interacting with the website in real time. These insights can be used to identify the most efficient marketing channels so businesses can allocate resources more efficiently and optimize their marketing strategy. Visitor tracking also helps you identify your top-performing pages so you can improve your content strategy to reduce barriers and nudge visitors to conversion. Visitor tracking with lead scoring also helps you pick out leads with the highest chances of conversion so you can focus your efforts and resources on them.
What are the different types of visitor tracking software?
There are three types of website visitor tracking software.
- Website analytics software: These tools track website traffic and analyze various metrics related to it, such as page views, unique visitors, bounce rates, conversion rates, and traffic sources.
- Heatmap and session recording tools: These give you visual representations of areas that receive the most attention (hotspots) on your website and what's usually ignored. Interactions with buttons, links, and other elements can be tracked with a heatmap. Session recording tools record the screen activity and interactions of website visitors. This enables businesses to analyze individual sessions to gain insights into user behavior, navigation patterns, and usability issues.
- IP tracking tools: These identify the IP addresses of website visitors and provide information about the corresponding companies or organizations. This helps B2B companies identify potential leads and gain insights into their interests.
- Real-time behavior tracking tools: These give you a live view of your website visitors, the amount of time they spend on your site, the pages they visit, and more. This helps you understand what your visitors are interested in, their engagement level, and bottlenecks or issues on your website.
What performance metrics can be tracked using website visitor tracking tools?
Website visitor tracking tools provide various performance metrics to analyze and understand the behavior of visitors on a website. Some common website visitor analytics metrics that can be tracked using these tools include:
- Number of visitors: This metric indicates the total count of unique visitors to a website within a specific period. It helps understand the overall traffic volume.
- Page views: Page views refer to the total number of times a page is viewed by visitors. It helps gauge the popularity and engagement level of specific pages.
- Pages viewed: This tells you the number and URL of pages viewed by an individual visitor. It gives you insights into their engagement level and what they're interested in.
- Bounce rate: Bounce rate represents the percentage of visitors who leave the website after viewing only one page. A high bounce rate may indicate that visitors aren't finding the content helpful or the website experience isn't meeting their expectations.
- Time on page: This metric measures the average time visitors spend on a specific page. It provides insights into the level of engagement and interest in the content.
- Inactivity time: This gives you the time since the last recorded action performed by the visitor in the website. It's an indicator of the lead going cold.
- Referral sources: Referral sources track where website traffic is coming from. It helps identify which channels (such as search engines, social media, or other websites) are giving you the most visits.
- Click rate: This gives the percentage of visitors who click on a specific link or call-to-action. It's commonly used for analyzing the effectiveness of advertisements or email campaigns.
- Visitor demographics: Some website visitor tracking tools can provide insights into the demographics of website visitors, such as their geographic location, language, device type, or browser. This information can be valuable for understanding the target audience.
What are the benefits of visitor tracking software?
Website visitor tracking software provides a wealth of benefits to businesses looking to optimize their online presence, improve marketing strategies, and enhance user experience. Here are some of the key benefits:
- Highlights what content works best using details like page visits, time spent, and user actions so you can tweak content accordingly.
- Tells you which social media posts, email campaigns, or ads are driving the most quality leads.
- Aids you in determining which geographical location most of your prospects are from so you can provide more localized content and deals.
- Gives you insights on the visitor journey on your website or app so you can reduce bottlenecks.
- Identifies returning visitors and their details so you can provide more personalized assistance.
- Tells you which products and sales deals are garnering the most attention.
- Notifies you when high-quality leads visit your site.
- Helps you with user profiling and targeted marketing.
- Gives you first-hand insights into what your prospects and customers expect from your product.
- Helps customer support teams address user queries without asking too many questions about their browser or device configuration.
What are the key features of visitor tracking software?
Visitor tracking software comes packed with a variety of features to help businesses. The most important among them are:
- Real-time website visitor analytics: Gives you a real-time view of your website visitors categorized based on the criteria of your choice along with data like traffic source, geography, OS or browser details, and more.
- Visitor behavior tracking: Rates your visitors to help you prioritize hot leads according to your Ideal Customer Profile (ICP).
- Mobile app analytics: Gives you insights on mobile app user behaviour, similar to website visitor analytics.
- Lead scoring: Shows you who was referred through which channels.
- Returning visitor identification: Tells you the geographical location of your visitors.
- Real-time notifications: Alerts you regarding website visitor events that you set, like when high-prospect leads visit your website or mobile app.
- CRM integration: Can be integrated with the CRM tool of your choice so you can push data to your CRM, add further details, and set follow-up actions.
Is website visitor tracking software GDPR-compliant?
Website visitor tracking software can be made GDPR-compliant, but it depends on the software and how it's implemented and used.
- Lawful basis for processing: The website owner must have a lawful basis for processing personal data collected through website visitor tracking tools. This could include user consent, contractual necessity, legal obligation, or legitimate interest.
- Transparency and notice: Visitors should be provided with clear and concise information about the tracking activities taking place on the website. This includes disclosing the types of data collected, purposes of processing, retention periods, and any third parties involved.
- Consent management: If the visitor tracking software relies on user consent as the lawful basis for processing, the website should obtain explicit and freely given consent from visitors before tracking their activities. Consent should be specific, informed, and easily withdrawable.
- Data retention and security: Personal data collected through visitor tracking tools should only be retained for as long as necessary and should be securely stored. Implementing appropriate security measures, such as encryption and access controls, is important to protect the data from unauthorized access or disclosure.
- Data subject rights: Visitors should be provided with mechanisms to exercise their rights under the GDPR, such as the right to access their data, rectify inaccuracies, erase data, restrict processing, and object to processing.
It's essential for website owners to review the security and privacy practices of the website visitor tracking software they use and ensure that they align with GDPR requirements. Check out all you need to know about Zoho SalesIQ's data security and privacy.
How do I choose the right website visitor tracking tools for my business?
Choosing the right website visitor tracking tool for your business depends on various factors and considerations. Here are some steps to help you make an informed decision:
- Identify your goals and requirements: Determine the specific goals and objectives you want to achieve with website visitor tracking. Are you primarily interested in understanding visitor behavior, improving conversion rates, or optimizing user experience? Clearly defining your goals will help you prioritize the features and functionalities you need in a visitor tracking tool.
- Assess your budget: Consider your budgetary constraints for investing in website visitor tracking tools. Different tools have varying pricing models, such as monthly subscriptions, usage-based fees, or one-time purchases. Evaluate the value and return on investment you expect from the tools you're considering.
- Research available tools: Conduct thorough research to identify the available website visitor tracking tools on the market. Explore their features, functionalities, and integrations with other software you use. Read user reviews and case studies to understand the experiences and successes of other businesses with these tools.
- Consider ease of use and implementation: Evaluate the user interface and ease of use of the tracking tools. Consider the technical expertise and resources available within your organization to implement and utilize the tools effectively.
- Ensure compliance with required data protection regulations: If you operate in the European Union or handle EU citizens' data, ensure that the tracking tools you consider are GDPR-compliant. Similarly, check for other relevant data protection and security compliances.
- Scalability and future growth: Consider the scalability of the visitor tracking tools and whether they can accommodate your business's growth. Assess whether the they can handle increasing traffic volume and provide insights as your website and business expand.