"By adding Zoho SalesIQ to our stack, we are seeing operational improvements across our business. It provides better visibility into visitor behavior, helps us identify and engage with our hot leads faster, and enables us to achieve a unified customer journey. Also, it has helped us improve our team's productivity - we're now spending more time resolving problems than sorting messages."
- Danny Nissani, Zoho Alliance Partner, Go Biz IT
About Go Biz it
Go Biz IT is a Zoho Alliance Partner specializing in low-code automation and SDM (Sales Development Management) processes enhanced with AI. They help businesses streamline business operations, improve lead management, and automate sales workflows across the entire Zoho One ecosystem.
With 15+ years of experience, Go Biz IT focuses on practical, scalable solutions that reduce manual work and accelerate growth.
Challenges faced
One of the biggest operational challenges they faced was responding quickly to potential customers while delivering high-quality service to their existing clients. Also, since they're on multiple channels, such as websites, WhatsApp, email, and referrals, queries would land in different inboxes and tools, making it hard to track and manage.
"Leads were easy to miss, and support questions sometimes sat too long before being turned into actionable tickets. To solve this, we deployed Zoho SalesIQ as a central engagement and intelligence layer on our website, and we now get everything in one place."
- Danny Nissani
After implementing Zoho SalesIQ
Better lead scoring from day one
After embedding the SalesIQ code on their website, instead of seeing anonymous traffic, they're now able to see:
- How many times a visitor returns
- Which services they viewed (Zoho CRM, Zoho One, automations, integrations)
- How long they stayed
- Whether they completed any custom actions, such as interacting with their chat widget or downloading a guide
They've also configured a lead scoring system inside SalesIQ that's based on the actions their visitors would take on their website. This helps Go Biz IT identify visitor intent and categorize them according to the following:
- +10 points for viewing pricing
- +15 points for visiting case studies
- +20 points for spending more than 3 minutes on automation pages
- +30 points for returning within 48 hours
As a result, their sales team no longer has to guess who the hot leads are or how to approach them. SalesIQ provides all the insights they need to engage with the right prospects at the right moment.
"Once the hot leads are identified, SalesIQ sends them directly to our Zoho CRM (which is integrated with SalesIQ), fully scored and prioritized, saving us hours every week and increasing our response time dramatically.
"Within the first month of deploying SalesIQ, we saw a 25% increase in conversion rate from website leads simply because we were reaching out at the right moment, when the visitor was actively researching our services."
- Danny Nissani
Rapid support ticket creation
Before implementing SalesIQ, Go Biz IT would get support requests from multiple sources:
- "Quick questions" sent through their WhatsApp page
- Emails from customers who hadn't used their Zoho Desk dedicated support email
- Messages through website forms
- Even chat requests that weren't tied to a specific customer
To streamline everything, they've integrated SalesIQ with their Zoho Desk. Now, whenever a customer engages through chat, SalesIQ automatically:
Identifies the user through their Zoho CRM record -> Captures their message -> Creates a new Zoho Desk ticket instantly -> Assigns it to the correct department based on predefined triggers
This integration and setting up the workflow automation has helped them remove the manual step of copying chats into support tickets and eliminate mistakes where a message might be forgotten or misrouted. As a result, their average support response time has now dropped from 6 hours to under 45 minutes.
Want to learn more about how SalesIQ could help you optimize and streamline your customer support and optimize operating costs? Book a demo at your earliest convenience, or try it for free now. No credit card needed.