A passionate marketer. An advocate of customer-centric and no-fluff marketing. Music, art, and books keep me sane in an otherwise insane world.
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No matter what business you are in, forms are an indispensable part of your lead generation journey. That's why marketers spend a fortune on different avenues to bring visitors to web forms.
If we were to attach a catchphrase to 2020, it has to be "change is the only constant". Everything from the way we worked, traveled, purchased, dressed—changed!
For marketers, the year was a kick in...