Project management for marketing teams
Great campaigns are often credited to creativity, messaging, and timing. But beneath the surface lie key factors: a solid plan, well-coordinated team efforts, and flawless execution. With Zoho Marketing Plus, your team can efficiently plan marketing projects, accelerate progress, collaborate seamlessly, and execute campaigns across multiple channels — all from a single platform.
Get StartedWhat is a project management tool for marketing teams?
Project management tool is a solution that helps you plan, prioritize, and assign work to your team members, track progress, and optimize resource utilization in the most effective way for maximum productivity.
Project management tools can be used across industries and functions, but they are most commonly adopted in software development. However, these solutions can often feel too complex for managing marketing projects.
Zoho Marketing Plus is a unified marketing platform, purpose-built for marketing teams. It enables collaboration via chats and calls, task planning with Kanban boards, assigning responsibilities, setting priorities, managing and sharing digital assets, and utilizing the team in the best way for maximum impact.
Why do you need a project management tool for marketing?
Streamlining the work – Marketing teams often work on multiple campaigns simultaneously. This involves creating different assets, collaborating with multiple stakeholders, and executing across various channels. Without proper coordination, this can quickly become chaotic, scatter focus, and lead to missed priorities. With a project management tool, you can plan, organize, and manage tasks in order of importance to ensure efficiency and impact.
Better visibility - You get clear visibility into who is working on which marketing activity and who is overoccupied, allowing you to redistribute tasks and assign them to underutilized resources.
Identify bottlenecks – Easily spot where work gets stuck and resolve issues quickly to keep projects moving forward.
Keep everyone on the same page – With real-time updates and seamless collaboration, your team always knows the direction and can work together to achieve marketing goals efficiently.
Speed up execution – With well-planned work, a streamlined workflow, and a coordinated team, your execution becomes faster, smoother, and more effective.
How Zoho Marketing Plus can help with marketing project management
Zoho Marketing Plus lets you collaborate in three ways based on your purpose:
Team Collaboration: Collaborate with your team members — including external partners such as creative agencies, sales, or design teams — in real time via chats, calls, or group meetings. Share files, discuss campaign ideas, and create groups with relevant members to streamline project-related communication and ensure clarity across the team.
Learn more on team collaboration
Campaign-Specific Collaboration: Collaborate exclusively with team members working directly on a specific campaign by sharing relevant creatives, providing specific feedback, and tagging members within a single thread. Access these conversations anytime and keep all campaign-specific discussions organized in one place, without mixing them with other communications.
Creative-specific collaboration:
When multiple stakeholders such as copywriters, editors, and designers review a creative, communication often happens across different tools. With Zoho Marketing Plus, your entire team can collaborate seamlessly on creatives—whether documents, presentations, or spreadsheets. Work together in real time, add comments, track review conversations, and create assets collectively.
Work Planning
Zoho Marketing Plus lets you plan your work better with Kanban boards. You can create tasks, add detailed descriptions, and associate them with any activity — including email marketing, social media campaigns, events, webinars, and more. Assign owners, set deadlines, and keep everything organized in one place.
Monitor progress by tracking task status — whether open, in progress, or finished — and know who is working on what and how much time they take. With this simple, easy-to-manage system, you can not only track tasks effectively but also ensure your team functions at its best.
Marketing Calendar
Marketing Calendar in Zoho Marketing Plus enables your team to plan campaigns—including email, social media, webinars, surveys, events, and more—throughout the year while keeping track of all milestones and important dates.
This helps avoid overloading or losing consistency in your campaigns. Your team gains complete visibility into the marketing plan within the calendar, so they know what to do each day without missing anything.
Learn more on marketing calendar
Brand Assets Management
Marketing project management also involves better planning and management of your brand assets so they are always accessible to the right team members when needed. Zoho Marketing Plus lets you categorize and store your marketing creatives, giving the right people instant access to use them directly in campaigns — including email, social media, webinars, surveys, events, landing pages, and more.
With all your marketing assets well organized and easily accessible, your team never wastes time searching for files or recreating the same. This eliminates duplicate work and reduces time spent on coordination and administrative tasks, allowing you to focus more on creative work.
Learn more on brand assets management
Execution and work monitoring
The ultimate outcome of any project planning tool is successful execution.
Zoho Marketing Plus provides powerful features for campaign execution across emails, social media, webinars, and events, along with performance measurement tools such as unified analytics, website performance tracking, and more.
This allows you to measure the effectiveness of your campaigns — which in turn reflects the efficiency of your project management..
Start planning your marketing projects effectively today. Try Zoho Marketing Plus for free.
