Zoho Social Extension

Zoho Social is an all-in-one social media management tool that helps businesses and agencies expand their social media presence. It comes with a wide range of features that let you schedule posts, monitor what your audience is saying about your brand, and analyze the performance of your social media channels with in-depth reports and dashboards.

Zoho Social extension in eWidget

How many times have you received an email from a prospect or a customer, then switched to the social media platform to get more information? Probably more often than not.

You might want to check out their social media profile, messages, or tweets to gain a better understanding. However, this process involves switching between multiple tabs to get the required information.

The Zoho Social extension for Zoho Mail, on the other hand, helps you associate the Twitter profile of your contacts and view all the interactions and @mentions right from Zoho Mail. Additionally, you can also view all the messages and @mentions received on Twitter for your brand. You can reply, retweet, or add a like, right from the Zoho Social extension in the eWidget of Zoho Mail.

Using Zoho Social extension

The extension can be accessed from the eWidget panel  on the right pane of your mailbox. If you already use Zoho Social, the extension will be enabled automatically and you will be able to access your default brand. To disable the extension, log in to Zoho Mail. Navigate to Settings > Integrations > Extensions. Locate the Zoho Social integration card and disable the toggle switch.

Associate Twitter profile with a contact

The extension lets you associate the Twitter profile of the contact, which helps you view the Twitter profile right next to the email thread. When you open a thread, the Zoho Social extension offers Keyword Suggestions for the Twitter profile of the contact. You can also manually search for the appropriate Twitter profile and associate it with the contact.

To associate a Twitter profile

1. Open an email and click the eWidget icon .
   
2. Select Zoho Social from the list of extensions. Your Brand in Zoho Social will be displayed.
3. Select Keyword Suggestions from the drop-down list.
   
4. Select an appropriate suggestion which then displays a list of related Twitter profiles.
   
   You can also search for a Twitter profile from the Search box.
   
5. Select the appropriate Twitter profile and click Associate Profile.
   

Once associated, the Twitter profile will be available right next to the email for the contact every time you open a thread. The contact will also be associated in the Connections tab.

Dissociate a Twitter profile

If you want to completely remove the Twitter Profile associated with the contact, you can dissociate the profile by clicking on the Dissociate Profile icon right next to the profile name.

View conversations with a contact

The Zoho Social extension in Zoho Mail lets you view the entire conversation with the contact once the appropriate Twitter profile is associated. You can also reply and continue the conversation right from Zoho Mail.

To view a conversation:

1. Open an email and click the eWidget icon .
2. Select Zoho Social from the list of extensions. The associated Twitter profile will be displayed.  
3. Click View Conversation.
   
4. Enter a message, if required, and click Reply.
   

View @mentions by the contact

The Zoho Social extension lets you view all the instances where the contact @mentioned your brand on Twitter. This helps you keep track of all the Tweets addressed to your brand and reply with ease.

To view @mentions by the contact:

1. Open an email and click the eWidget icon .
2. Select Zoho Social from the list of extensions. The associated Twitter profile will be displayed.
3. Click Mentions.
   

You can add a reply, like, or retweet right from here.

View all the @mentions of your brand

Apart from tracking @mentions by individual contacts, you can also track all the @mentions on Twitter using the Zoho Social extension in Zoho Mail. This lets you view all the @mentions in one place and interact by adding a reply, like, or retweet.

To view the @mentions of your brand:

1. Click the eWidget icon  and select Zoho Social.
2. Select @Brand Mentions from the drop-down list.
   
3. The list of all the @mentions for your brand will be displayed.
4. Add a reply, like, or retweet from the list if required.

View the messages for your brand

The Zoho Social extension lets you view all the messages received for your brand on Twitter and interact with them in one place.

To view the messages:

1. Click the eWidget icon  and select Zoho Social.
2. Select Brand Messages from the drop-down list.
   
3. The list of all the conversations will be displayed.
4. Enter a message and click Reply, if required.