Email Integrated With CRM
Your business is picking up steam ever since you made the wise choice of setting up a CRM application to help your sales and marketing teams. They are able to close more deals in less time. Great. However, you notice that most of them still live and rely on email to exchange messages with leads and customers. After all, it is not practical to expect people obsessed with email for years to resist their urges and adapt to modern management tools.
So do you have to choose between using a CRM or Email for managing business communications? Or use both with your employees forced to switch between CRM and Email, tediously, manually syncing the two ends together?
In our view, as a provider of online business apps, including the award winning Zoho CRM, the answer is not CRM or Email, it is CRM & Email integrated with each other. That is why Zoho Mail and Zoho CRM are integrated in almost magical ways.