Stop losing website visitors
Every visitor who leaves your site without taking action is a potential customer you may never see again. Zoho Forms’ pop-up forms give you a second chance to connect with your audience at the perfect moment to inspire them to act. Capture leads before they slip away by offering a discount, free resource, or exclusive content before they exit. Turn curiosity into sales with time-sensitive offers that create urgency. Grow your audience effortlessly by encouraging sign-ups for newsletters, events, or webinars while visitors are already engaged. Unlike outdated, intrusive pop-ups, Zoho Forms’ pop-ups are timely, targeted, and fully customizable.
Lightbox design that fits your brand perfectly
Your lightbox pop-up form should not feel like an afterthought. It should feel like it was built into your website from day one. With Zoho Forms, you have complete creative control. Choose the perfect animation. Make your pop-up appear with a smooth slide-in or an elegant fade-in for a polished look. Tailor the pop-up dimensions and customize colors, fonts, and images so the form feels like a natural extension of your website’s design.
Pop-ups that appear at the perfect moment, every time
A pop-up shown at the wrong time is an annoyance. With Zoho Forms, your pop-ups are not interruptions. Choose exactly when your pop-up appears, so it feels natural, relevant, and impossible to ignore.
Instant impact (On page load)
First impressions matter, and they happen fast. Greet visitors with an exclusive offer or a free trial the moment they arrive on your website to ensure they see your offer before any distractions pull them away. Use this to showcase a limited-time promotion to create urgency or highlight a new product launch on your order form right from the start. By presenting value upfront, you capture your visitor’s attention while their curiosity is highest, turning casual browsers into engaged prospects.
Last-chance save (On exit intent)
The moment a visitor decides to leave your site, you have only seconds to change their mind. Zoho Forms’ exit intent detects that exact moment and instantly displays the pop-up form designed to stop them in their tracks. This is your chance to turn a lost visitor into a warm lead or paying customer by offering something they cannot refuse. It’s the digital equivalent of saying, “Wait! Before you go, here’s something for you.” By stepping in at the most critical point of their journey, you not only reduce abandonment but also give them a reason to keep your brand top of mind.
The warm-up approach (After a time span)
Sometimes, visitors may need a moment to get comfortable before they are ready to act. Let your pop-up form appear only after they have spent a set amount of time engaging with your content so there's time to build their interest first. This approach works because it feels natural, not pushy. By letting them browse first, you are giving them time to get a feel for your brand, see what you offer, and understand the value in your products or services. Once they are warmed up, your pop-up can invite them to join your mailing list for more insights or register for an event related to what they just explored. It is like waiting for the perfect moment in a conversation before making your ask.
Interest-driven timing (Based on scroll percentage)
When someone scrolls deep into your page, they are telling you something important: “I’m interested.” Zoho Forms lets you act on that signal, displaying your pop-up form only after a visitor has engaged with a specific portion of your content. This precision targeting means you are reaching people who are already invested, making them far more likely to take action. Present a special promotion when they have explored your product details or invite them to sign up for updates after they have finished reading an article. It’s the perfect way to turn high-intent readers into high-value leads without interrupting those who aren't ready to convert yet.
Create popup forms in minutes
Turn any form into a Lightbox pop-up for your website. Customize the size, position, and animation of your pop-up. Choose when it should appear—on page load, after a delay, or via a button click. Style it with borders, colors, and smooth transitions. Preload for faster display and even prefill fields using URL parameters.
Smart pop-up strategies lead to higher engagement
Personalize your message
Show tailored offers, recommendations, or reminders based on visitor segments to make every pop-up feel relevant.
Keep it simple and clear
Use concise copy, bold headlines, and a single CTA so users know exactly what action to take.
Offer value, not noise
Give users something useful—discounts, free resources, or updates—instead of just asking for signups.
Align with user journey
Match the pop-up message with the stage of the buyer journey—awareness, consideration, or decision.
Create urgency
Use limited-time offers the in pop-ups to encourage immediate action without seeming pushy.
What I absolutely love about Zoho Forms— I can get information into a CRM without having to do it manually, and that was just one of the great perks that we stumbled upon. Like, hey! We actually have all these other capabilities also within Forms, and I see that there's a lot of potential in there.
Zoho customer support is exceptional. I fell into an issue that I had little knowledge about. I did my best to explain the troubles I was having with the little knowledge I had and Zoho support - for lack of a better phrase - picked up what I was putting down! I appreciate their patience and great communication. Thank you so much for your help!
We love Zoho Forms for its ease of use, seamless integration with Zoho CRM, and cost-effectiveness. It's fast to set up and simple to use.
Frequently Asked Questions
What is a pop-up form?
A pop-up form is a form that appears on a webpage based on user actions or predefined triggers—such as scrolling, time spent on a page, or exit intent. Unlike embedded forms, pop-up forms overlay the main content, immediately capturing visitors’ attention and encouraging them to take a specific action, like subscribing to a newsletter or signing up for an offer.
What are the benefits of using pop-up forms?
Pop-ups stand out, making it harder for visitors to ignore them. By showing forms at the right time, you can increase sign-ups, downloads, or purchases. Pop-ups can be personalized based on visitor behavior, location, or referral source. Exit-intent pop-ups help capture leads before a visitor leaves your site.
What are the types of pop-up forms?
Entry pop-ups that appear as soon as a visitor lands on the page. Timed pop-ups that trigger after a set amount of time spent on the page. Scroll-based pop-ups that appear once the visitor scrolls through a certain portion of the page. Click-triggered pop-ups that open when a visitor clicks a button, link, or image. Exit-intent pop-ups that show up when the system detects that the visitor is about to leave the site.
What are some best practices for designing pop-up forms?
Keep it simple: Ask only for essential details (like name and email). Time it right: Avoid showing a pop-up immediately; give users a chance to explore first. Use a clear call-to-action (CTA): Phrases like “Get Started” or “Claim Offer” work better than generic buttons. Offer value: Give users a reason to sign up—like a discount, free trial, or exclusive content. Respect user experience: Allow easy dismissal with a visible close button.