Summary
Selectra, a fast-growing European leader in energy, telecom, and financial contract comparison, implemented Zoho CRM to replace its unreliable, homegrown systems and support rapid international expansion.
With built-in telephony integration, extensive customization, and powerful automation, Zoho CRM became the operational backbone of Selectra, handling thousands of daily sales transactions while scaling effortlessly from a startup-sized team to over 1,000 users worldwide.
Key Highlights
Operational efficiency: Automated manual processes, saving an estimated €10,000 per month through improved productivity and reduced technical downtime.
Smart integrations: Unified telephony and CRM data to streamline call handling and enhance customer satisfaction across 6,000+ daily sales transactions.
Custom automation: Leveraged Zoho’s API and workflow tools to build unique internal systems—like automatic commission tracking and savings calculators—empowering both technical and non-technical teams to innovate faster.
Discover how Selectra scaled to 1,000+ users and 6,000 daily sales transactions powered by Zoho CRM.
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