Case Study Spotlight

Amid rapid global expansion, Minor Hotels turned to Zoho CRM to unify and automate sales operations across 55 countries

Amid rapid global expansion, Minor Hotels turned to Zoho CRM to unify and automate sales operations across 55 countries
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Summary

Minor Hotels, a global hospitality group with over 540 properties in 55 countries, turned to Zoho CRM to bring order and efficiency to its rapidly expanding B2B sales operations.

The result was stronger collaboration, clearer performance insights, and higher conversion rates, paving the way for Zoho CRM to become the core system supporting both B2B and B2C customer engagement across the organization.

Key Highlights

  • Mobile-first adoption: The CRM’s mobile app empowered a constantly-traveling sales team to update data on the go, improving data accuracy and timeliness.

  • Automation gains: Workflow automations reduced administrative workload and allowed sales teams to focus on relationship-building and strategic activities.

  • Scalability: Following success in B2B, Minor Hotels expanded Zoho CRM into B2C operations across 80 hotels, with plans for a global rollout.

See how Minor Hotels streamlined global B2B sales, improved collaboration, and expanded CRM adoption across 80+ properties worldwide.

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