Summary
CIMCO, North America’s largest refrigeration contractor with 1,200 employees across 30 offices, adopted Zoho CRM to unify its regional sales operations, eliminate data silos, and build a culture of data-driven decision-making.
With standardized workflows, automated reporting, and integrated quoting tools, the sales organization became more collaborative, agile, and effective—driving measurable improvements in revenue, retention, and customer satisfaction.
Key Highlights
Sales growth: Achieved a 20% boost in sales and a 66% increase in opportunities in the project business segment through improved visibility and process alignment.
Pipeline expansion: Centralized data and automation, leading to a 25–30% increase in pipeline activity and reactivation of previously stalled deals worth millions.
Smarter workflows: Implemented standardized sales processes and custom tools (including a Creator-built estimator app) to streamline complex quoting cycles.
Learn how North America’s largest refrigeration contractor unified 30 offices and grew sales by 20% with Zoho CRM.
Download PDF