Sales leadership webinar

Life in sales is easier when you know how to win deals the right way. Zoho CRM is teaming up with professional sales experts to share their real-life experiences, ideas, and insights into how to develop your professional skills and ramp up your business revenue.

Stories that differentiate you from the competition

In this webinar, you'll learn about the two story types that will set your business apart and create mindshare for your company with the prospect—Success Stories and Insight Stories. Finally, Mike will talk about the ethics of storytelling, and what you should and shouldn't do with stories.

In this webinar, you'll learn:

  • The ethics of storytelling—what you should and shouldn't do
  • How to create mindshare in prospects' minds, using insight and success stories
  • Building credibility on how you handle situations if things go wrong

About Mike Adams

Engineer-turned-salesman, Mike taught himself storytelling while selling and managing sales teams throughout the world for international corporations Schlumberger, Siemens, Nokia, and Halliburton. With each industry change landing him on the wrong side of a steep learning curve, Mike learned to seek out and share specific persuasive stories. Now he finds stories and teaches storytelling for a consulting client base as diverse and international as his career. Mike is married with three sons and lives in Melbourne, Australia.