Stories that differentiate you from the competition
In this webinar, you'll learn about the two story types that will set your business apart and create mindshare for your company with the prospect—Success Stories and Insight Stories. Finally, Mike will talk about the ethics of storytelling, and what you should and shouldn't do with stories.
In this webinar, you'll learn:
- The ethics of storytelling—what you should and shouldn't do
- How to create mindshare in prospects' minds, using insight and success stories
- Building credibility on how you handle situations if things go wrong
About Mike Adams
Engineer-turned-salesman, Mike taught himself storytelling while selling and managing sales teams throughout the world for international corporations Schlumberger, Siemens, Nokia, and Halliburton. With each industry change landing him on the wrong side of a steep learning curve, Mike learned to seek out and share specific persuasive stories. Now he finds stories and teaches storytelling for a consulting client base as diverse and international as his career. Mike is married with three sons and lives in Melbourne, Australia.