Sales leadership webinar

Life in sales is easier when you know how to win deals the right way. Zoho CRM is teaming up with professional sales experts to share their real-life experiences, ideas, and insights into how to develop your professional skills and ramp up your business revenue.

Using stories to build rapport

Stories make an impact—people recall information 6-7 times better when conveyed through a story. In this webinar, Mike will share his theory of stories, and how to construct your own stories for building rapport. 

In this webinar, you'll learn:

  • The theory of stories and why they're so effective in sales
  • Three story types that lead to better connections with future clients: your story, company story, and key staff stories
  • How to share these stories to build rapport and grab attention

About Mike Adams

Engineer-turned-salesman, Mike taught himself storytelling while selling and managing sales teams throughout the world for international corporations Schlumberger, Siemens, Nokia, and Halliburton. With each industry change landing him on the wrong side of a steep learning curve, Mike learned to seek out and share specific persuasive stories. Now he finds stories and teaches storytelling for a consulting client base as diverse and international as his career. Mike is married with three sons and lives in Melbourne, Australia.